Technically Not Tech: Larger Than Life Prints, a partnership with Start SOMA and coverage by TechCrunch

Pulling a fabric graphic printed by Larger Than Life Prints from a wall is easy and clean. The graphic has been removed without a tear. The wall remains unmarred, without a mark.
It’s a landlord’s dream.
The Old City-based company, founded by Kendall Schoenrock and business partner Carsten Petzold, provides the technology that allows users to submit their own high-resolution graphics and print them on one- to seven-foot fabric sheets that can easily be placed on a wall. Artists, too, are able to cash in on the action. By partnering with the site, they are able to price their works appropriately, and keep a portion of the sales after material and labor has been deducted by LTL.
Thought it may seem little like a technology startup, LTL is funded by Ben Franklin Technology Partners and has been active in Philadelphia’s and Silicon Valley’s technology communities.
Recently, the company announced a partnership with San Francisco-based Start SOMA to feature well-known artists organized by Start on one of LTL’s partner pages. The two companies have managed to nab art by Susan Kare, the graphic designer who created the original graphics and fonts for Macintosh computers, urban artist Justin Bua, Sugarluxe and a handful of other known artists.



It’s a good week to be in Philadelphia. The Eagles and Phillies are winning, the weather is lovely and our calendar is chock full of events.
Updated 9/11/09, 2:15 p.m.: Clarified summit tracks, noted “no frills” package clarification, and updated Philly panelists.




