This post originally ran on Start Philly. It is re-purposed here with permission, as part of a previously announced partnership.

In talking with people in technical fields, day-to-day verbiage can sometimes come across to the layman as robotic jargon. That’s when the interpreter comes into play.

When SemperCon‘s CEO described his work as “cloud-based,” it took some dissecting to understand his reference to the Internet.

SemperCon first appeared on StartPhilly at the beginning of the year, with a contribution by President and CEO, Rick O’Brien.

O’Brien started this software development enterprise for young startups or already established companies. SemperCon works closely with its clients to build web-based and mobile Internet applications that leverage its motto of “always connected, cloud computing capabilities”…

Read the rest here.

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