It took New York to create a Philly URL shortener

Let’s give credit where credit’s due.
While they’ve been blowing out coverage of local real estate issues, the Philly edition of Brownstoner brought something else to the table. They’ve introduced a Philly-specific URL shortener, ph.ly.
We’re a little shell-shocked that the 67th ward beat us to it, but it’s certainly a novel idea.
Like traditional URL shortners, ph.ly lets users enter a URL to be shortened to the four-character domain for short messaging services like Twitter. Users can track total clicks, or stats over the last month or week. More features are expected, like compatibility with Twitter. Only thing that’s missing—but available in services like tinyurl—is the ability to provide your own link name instead of random character generation.
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It seems as though the City of Philadelphia will get a helping hand in its quest to move forward with
No Cinco De Mayo this week to muck up your plans to get some networking done on Wednesday night. 



