How Azavea is helping the Wilma Theater uncover new markets with GIS


A feature on Azavea building tools for the Wilma Theater, and other art organizations, to find trends in their subscriber base, from Directions Magazine. It is not unlike this project from MPIP and the Cultural Alliance.

The Wilma faces many of the challenges common to nonprofit arts organizations nationwide, including the need to attract and retain stakeholders, whether they are patrons, subscribers, volunteers or donors. To that end, the Wilma embarked on a focused analysis of its core audiences in 2005 that would enable it to describe and understand expectations of existing audiences, identify “gaps” in the marketplace where new potential audiences and donors might be found, and apply this knowledge to enhance the experience for all.

via A Geographic Gap Analysis Uncovers New Markets for Nonprofits – Directions Magazine.

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