
"Who you going to call?" is what PredictiveEdge CEO asked when discussing how the Proactive Parenting Network compares to safety features on Facebook and other social media websites.
The following is a report done in partnership with Temple University’s Philadelphia Neighborhoods Program, the capstone class for the Temple Journalism Department.
Hanging from one of the cabinets of PredictiveEdge CEO Bill Thompson’s desk is a piece of paper that reads, “Parenting Problems? Who You Going To Call?”
Under the text are two pictures: the first of Facebook creator and CEO Mark Zuckerberg, the second is the logo for PredictiveEdge’s behavioral social media program, called ‘the Proactive Parenting Network.’
With more than 500 million active users, children of all ages are increasingly influenced by Facebook and other social networking websites, many of which don’t go beyond basic safety features for users.
“The Internet’s not going away. Facebook’s not going away. It’s going to continue to become more and more dominant in our kids’ lives. We’re the generation that has to adapt to that,” Thompson said.
The newly launched Proactive Parenting Network serves as a resource for parents to better understand and protect their kids in the digital realm. It’s a package of resources to help combat the internet-age old problem of safe browsing for kids, including more adaptive and advanced tools like a keyword-driven firewall and more powerful browsing history and data collection.
But is it sapping away privacy?
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