7 Regent Lane tries on affordable custom-tailored suit market
Suits don’t come cheap.
Well, European and Western suits made custom-tailored for men, aren’t often cheap, so it seems.
7 Regent Lane, a new startup based in Philadelphia founded by Wharton graduates, is hoping it can tap into a growing market that is trying to change that.
By reducing overhead with technology and by moving manufacturing overseas, these companies can create custom-measured suits, often for under $600. 7 Regent’s suite start at $395. Compare that to higher quality bespoke and made-to-measure suits that can range in the thousands of dollars. And the fit beats off-the-rack solutions, built exactly to someone’s custom measurements.
There are emerging competitors in the space, like Indochino, which starts its suit collection at $399.
While studying for her business degree at Wharton, Karen Chung took a trip to Shanghai, China, where she was familiarized with the well-known, affordable tailoring tradesmen there. Chung was stunned how well a custom tailored suit looked on her husband, says Dave Reynolds, the company’s chief technology officer.
To set their product apart, the team purchased suits from competitors and had professional tailors inspect them for potential quality improvements that they could make while still keeping costs low.
“We’re a little paranoid about differentiating ourselves,” Reynolds says.
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