In the 1970s and 1980s, the 67th ward had a great thing going. It was gritty, grimy, Bohemian and re-envisioning what a city should be. Now, anything distinctive that remains was promptly robbed by unheard of gentrification, rehashed TV and movies, much copy-catted stand up comedy and other soul-sucking attention.
New York's self-image is stuck obsessively in a time long since commercialized, reproduced and sold on magnets, in snow-globes and other Made in China nick knacks. So, Philadelphia is realer now. It's blossoming and flourishing in a way that New York once was.
So, we wanted to give New York a blueprint back to the best of what it once was, much of which is in Philadelphia now and lots more to boot. We wanted to remind everyone that Philadelphia has every reason to make folks forget about the 67th ward.