Friday Tech Links: Archer Group is tracking eyes, the city’s radio system upgrade and More
In which we link out to the tech news from Philly and elsewhere (when it matters) that slips through the cracks and make it way fun. See others here.
Wilmington, Del.-based Web marketing and design firm the Archer Group is using new-age computer-user tracking systems to see what you’re looking at. That’s the same Delaware company that recently helped Wawa brand its products on Facebook.
As the Web has matured and its users have too, the group’s “Eye-tracking Usability Lab” is meant to give its designers insight into how computer users, with years of Internet-browsing behind them, are digesting the Web today, as Delaware Online reported. [Full Disclosure: Sean Blanda loves Delaware].
It’s what you’ve heard before: freaky pinpoint infrared sensors that follow eye movements as they bounce from whatever the tester spots. Get the deets and what Archer is doing with the work at the full story.
After the jump, Bussiness Week reports that one of one of our own seed-stage investment firms is saving venture capital, the city’s emergency radio system with Motorola isn’t “reliable” and seven other tech stories you need to read — including our best read story of the week.
This week, there’s a ton of good stuff happening in the community, 
