Digital media artists get featured on PECO Building
For the next few months, artists will have a chance to display their digital work on the iconic PECO Building’s crown lights.
The opportunity comes from Art in the Air, a joint project between University City Science Center‘s Breadboard technology arts program and PECO. Each month through December, three selected digital art pieces will be displayed on First Friday atop the building, which is situated on Market Street along the Schuylkill River and which is a striking part of the city’s skyline.
PECO installed its iconic LED signage to replace an older technology in late 2008 and officially lit the billboard on the Fourth of July, last year. The board is made up of 118 40-foot long LED columns, according to Eastern Sign Tech, LLC, the Atlantic City-based company that installed the setup.
In August, Northern Liberties-based digital media firm Klip Collective won honors, along with Tyler grad Jamie Dillon and Kean University’s Brian Oakes.
“When they changed it, I missed the old PECO building. The ads all looked the same, like a PC presentation from 1991,” Klip Principal and Creative Director Ricardo Rivera says. “So I’m stoked that they’re putting some actual art up there, because it’s a great iconic canvas for digital media.”
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