Friday Q&A: Ben and Kelly LeDonni of Adography

Philly-based Adography's new look

At your typical startup, the founders will often have to go through the trouble of hiring an outside public relations firm. That is, unless you are computer developer Ben LeDonni, in which case you can just shout across the house to ask your wife.

Ben, along with his wife Kelly, a public relations representative, joined forces to work on Adography, a site that connects amateur photographers with companies looking for specific candid photos to be featured in advertising materials. A company might place a request for, say, a mother hitting her head on a van steering wheel. Photographers submit their photos, and advertisers can pay a fee to the photographer ranging from $20 to $100 with Adography taking a ten percent cut.

Thus far, the couple has bootstrapped the entire operation, and they are beginning to pick up some momentum. In February, the site was featured on TechCrunch and, subsequently, Digg. The site is growing with nearly 500 users and recently, the couple has been hard at work on a new redesign (pictured above) that will unroll a bunch of new features such as Flickr integration.

We sat down with Kelly and Ben to ask them how many users they have, what was it like getting featured on TechCrunch and how a boogey board spurred their entrepreneurial spirit.
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