Solve Media: releases new pre-roll advertising insurance, gives viewers choice, makes advertisers happy [VIDEO]
Using psychology to win at advertising isn’t a new strategy, but Center City-based advertising startup Solve Media has devised a way to put internet users in a psychological pickle that forces them to decide between enduring an ad or typing a slogan into a CAPTCHA box.
The new product, Pre-Roll Insurance, launched earlier this week and it seems like it will make advertisers happy no matter what viewers do.
Based on the CAPTCHA TYPE-IN advertising product which helped put Solve Media on the map from its launch in September 2010, the pre-roll video advertising feature replaces the usual “skip ad” button that shows up a few seconds into a video internet ad with a text box. To ditch the ad and get to the content, the user has to type the company’s slogan into the text box. The advertiser feels as though he got his money’s worth because a potential customer engaged with his branding message. The internet user, however, has to decide whether to sit through an entire advertisement or type in a potentially irritating slogan.



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