Friday Q&A: RedLasso CEO McGowan and President O’Kane
Last year, to the dismay of bloggers everywhere, the popular RedLasso video sharing service – which allowed users to search, customize, and embed video clips from national networks – was forced to shut down after Fox and NBC filed suit against the company.
On Monday, the Center City-based company announced that it had reached a licensing agreement with Fox Television Studios allowing users of the online video sharing platform to syndicate online customized clips from 27 of Fox’s regional television stations.
Technically Philly sat down with RedLasso CEO Al McGowan and President Kevin O’Kane Thursday evening to discuss how the deal went down, where they’re looking for funding, and what Philly entrepreneur Pat Croce has to do with the video sharing company.
Transcript of interview was edited for length and clarity.
Explain what’s been happening with RedLasso and the recent licensing deal
Al McGowan: When Kevin and I got together a few years ago, we said look, ‘This marketplace is changing. The way people are consuming media is changing. Let’s work with our friends in the media and figure out a way to help solve that problem for them.’ Kevin found some technology and put it on top of media, which allowed them to digitize it and extend the life of that content, especially on the news and information side.
Broadcast goes out on the air and right into the garbage can. Why not capture and digitize it and let it have another life on different platforms, like mobile and the Web. So we designed a platform that allows extending the life of that content to keep monetizing it. That’s the whole basis of RedLasso.
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