Technically Not Tech: Kendra Gaeta and KidZillions on branding and allowance saving

Kendra Gaeta is facing branding issues with her allowance service for kids but remains bullish on the idea. Here she presents her concept at Ignite Philly 3 on May 3, 2009 in Fishtown's Johnny Brenda's.

Updated 3:02 7/20/09 for copyright clarification

It’s KidsZillions now and legal vagaries may force that to change once more, but that doesn’t make Kendra Gaeta any less passionate about the mission.

You may have seen her present at Ignite Philly 3 in Johnny Brenda’s on May 3 (where we declared her to have given the best performance), but the allowance chore management savings site for kids that Gaeta described was then called KidsMoney.

During her presentation, she briefly alluded to the possible name change then and made the move not long after, respectfully forfeiting the brand to a juvenile financial management author with a similar mission.

Her team is now dubbed KidsZillions, but some legal advice has left them feeling compelled to make another jump.

An e-commerce company called GiftZillions owns their similar trademark, and while it doesn’t appear to have anything near the same education mission as KidsZillions, Gaeta is getting more advice that branding may be a problem there, too. (Her company is tweeting at the far less distinctive @KidProject)

“I’ve been told we could have enough of an e-commerce edge that users would see us as a kids versions of GiftZillions,” she says. “It stings a bit, that we [could] have the copyright for a name we really like and yet are told we shouldn’t do anything with it.

“But I know building the project is more important.” So that’s what she’s doing.

While the name debate continues and their Web site’s interactivity features remain in development, the company, which is part of the second class of University City incubator DreamIt Ventures, this week launched the Allowance Project, a video blog that will feature interviews of a broad, diverse cross-section of people explaining their savings and spending habits as children.

Read more

Event highlights for the week of July 20 – July 26, 2009

Philadelphia, you’re a city of routine, and we like that about you.

Even when the sun is shining and thoughts are drifting toward lounging at the Jersey shore, you aren’t afraid to grab a few drinks and stick to your meetup schedule.

Every event on our calendar this week is part of a monthly series, and most involve beer.

On Tuesday, grab a brew with Philly.rb at their pub night. We hear that they specifically hit on people using Ruby puns. And by “hear” we mean “hope.” The next day, IdeaBlob hosts BlobLive, its monthly open mic for entrepreneurs. Step on up and give an elevator pitch to complete strangers.

To close out the week, Philly Mapping and GIS host “Mappy Hour.” Talk cartography and get in on the group’s open source map project at a local watering hole.

All events listed on the event calendar are free to attend. Be sure to check our complete calendar for more information, or follow us past the jump.
Read more