The Bala Cynwyd-based IT support company has 250 Montgomery County-based consultants in an industry known for outsourcing to places like India, where labor is cheaper, knowledgeable and trainable.

It’s small operation is geared toward focused services, like answering questions that Apple users have about their iPhones, and it appears to be a method that’s working, according to a glowing profile in Friday’s New York Times.

PC Helps, founded in 1992 by Jeffrey Becker, offers expertise on more than 160 desktop applications and mobile devices like Microsoft Office, the BlackBerry and, yes, the iPhone. It works in conjunction with a company’s IT department to augment or even serve as a company’s help desk to offer support, the company’s media kit says.

In March, the company launched a blog and is, of course, all about social media: follow them on Twitter, friend them on Facebook and LinkedIn, or subscribe to their RSS feed.