Microsoft finally sells Razorfish for $530 million
Publicis, a French advertising firm with clients as large as Coca-Cola, is the proud new owner of Razorfish.
We’ve been chronicling the plight of Razorfish for a few months now. To recap: Microsoft acquired Razorfish’s parent company in 2007 and has been looking to unload the interactive agency ever since. Razorfish, formally known as Avenue A, has offices all over the world including Center City Philadelphia.
According to the Times of London, Microsoft was in “an unholy rush” to get the deal done so it wouldn’t have to pay scheduled bonuses to Razorfish’s employees.
Details of the deal after the jump.
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