Solve Media, formally AdCopy, launches in Philly (not New York)
For the executive team at Solve Media, this venture is just the latest chapter in a long partnership.
“At this point, we can finish each other’s sentences,” says Ari Jacoby, CEO and co-founder of Solve. Solve’s management team, which includes Stu Libby, Todd Lieberman, Max Sobol [founder of StartPhilly] and Jeffrey Weisberg, all formerly worked on VoiceStar, a Philadelphia-based call analytics company that was purchased by Marchex in 2007.
The band got back together for Solve Media, a new First Round Capital-backed startup with offices in Center City and in New York City. The company’s first effort is TYPE-IN, a product that embeds advertisments in CAPTCHAs, drawing a mix of praise at the inventiveness and disdain at yet another vehicle for advertisers. Since launching yesterday, the company was featured in today’s Wall Street Journal, as well as in VentureBeat and Fast Company.
However, while each publication claims that the company is “New York based” most of its operations are right here.
