Councilman Jim Kenney on $29k Chatterblast digital strategy contract: using staff would do same work “at a much higher cost”
Councilman Jim Kenney’s relationship with Twitter appears to be complicated.
The same Councilman who two years ago threatened to sue Twitter over flash mobs works with digital marketing firm Chatterblast with a $28,800, 12-month contract to manage, among other aspects, his Twitter account.
And it’s become quite the story: from the Daily News to the Associated Press to Fox News, all of which focused on the idea that Kenney was paying a third-party to tweet for him, when everyone else on council uses internal staff.
After the news cycle pumped the story, Kenney and Chatterblast staff told Technically Philly it’s overblown.
“I looked at my staff’s skills and responsibilities, my operating budget, and the demands on my office and determined it would be best to partner with an outside expert firm for social media communications,” said Kenney, 53, in a statement released for Technically Philly, noting that he sought out a Philadelphia-based firm. “Many other council people have communications consultants or in-house staff to handle some of the scope of services provided, in most cases at a much higher cost.”
Instead, as the Daily News first reported, the story has focused on a five-figure contract from Kenney’s legislative budget, the third highest in council, which includes $650,000 in salary for 10 staffers. Kenney says he’s freeing up staff to do other tasks, while getting good value from a local firm.












