First Round Capitol video hilariously awkward

First Round's portfolio companies belt out holiday tunes in the firm's latest holiday video

There’s a bit of a back story to this one.

Last month, before a First Round event in Center City, Technically Philly had arrived a bit early and began to walk down the steps of G Lounge to see if there were any other early-birds. Halfway down, we heard a chorus of voices harmonizing the phrase “We are First Round” and thought the venture capital company was pumping itself up like a football team before a game.

Turns out they were recording their part for the company’s yearly holiday video, featuring the firm’s portfolio singing, like Susan Boyle, to “I Dreamed a Dream.” Vid’s complete with reactions from “Britain’s Got Talent” hosts, near tears. It’s damn funny—and awkward.

Watch it after the jump and see local companies Monetate, MyYearbook, ClickEquations and Invite Media.

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ClickEquations: Paid search, online advertising and why Google is not your friend

A screenshot of a ClickEquations client's paid-search portfolio, breaking down a variety of ad campaigns.

The ClickEquations crew say they do what they do best because they were once the customer.

Launched in 2006, the Conshohocken-based company was once strictly a search agency managing mostly large-sized pay-per-click accounts, but founder and president Craig Danuloff and team increasingly found limitations in the tools available for the accounts they handled.

“The best products are the ones created to help the consumer, right?” says Alex Cohen, the company’s marketing manager.

So, that’s what Danuloff, who got involved in e-commerce software as early as 1994, and CEO Lucinda Holt did. The duo moved the company’s focus to developing tools that company’s themselves could use to manage their own paid-search accounts  — placing and tracking links listed on search engines by chosen keywords.

Since that private beta launch last August, things have turned out alright, so far, for the company trying to own paid search, which is the targeted, contextual advertising that appears on Web sites, particularly search engines, according to keyword relevance.

Eight investors, including Philadelphia investors Emerald Stage2 Ventures, MentorTech Ventures and Ben Franklin Technology Partners, last month invested $3 million in the firm’s expansion, including growing their development staff to accelerate the number of features they offer. Nautica, Comcast, Liz Claiborne and Forbes Traveler are among their high-profile clients, with other announcements on the way, Cohen says.

For continued growth, ClickEquations will win over lots of companies that aren’t using ad management tool and, Cohen says, explain just why “Google is not your friend.”

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Friday Tech Links: Unbreaded’s Ben Kessler could be leaving, Peter Key almost dies and More

In which we link out to the tech news from Philly and elsewhere (when it matters) that slips through the cracks and make it way fun. See others here.

DEFINITE READS

• Geekadelphia launches its new Geek of the Week department with the co-founder of food blog Unbreaded, Ben Kessler, a freshly graduated Drexel University marketing major with brains, drive, personality and a total social media obsession. But here’s where it gets juicy. As Kessler implies in the interview, his hunt for work in Philly has proven unsuccessful. The word we’ve heard? That the first Geek of the Week interview from Philly’s premier geek blog is considering a move to the 67th ward. Guys, if we can’t retain someone like Kessler, we have a real problem here. Can someone do something about this?

• Philly Tech News reports that rumors have put Google CEO Eric Schmidt’s recent interest in acquisitions directly in Center City, namely in online advertising startup Invite Media, yeah the company whose offices were caught up in a fire scare in February.

• The Business Journal’s Peter Key, who, we’re telling you, in any other city would have a cult following, regales us with an admittedly strange story about how he was almost killed by Leap Wireless 20 years ago. The next time someone criticizes social media, just mention to them that blogging brought you the chance to read a Peter Key story in which he mentions Who Framed Roger Rabbit.

After the jump , video of a South Jersey Apple store robbery and more than 10 other Philly tech reads that you just might need to know about, including our best read story of the week.

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