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Tag Archives: Comcast OnDemand

What if a tweet cost your nonprofit $18,000 in Comcast funding?: Roundup

Every Thursday morning at 8:30 a.m. EST, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup. Get an e-mail subscription for our Comcast news updates.

DEFINITE READS


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Comcast Roundup: Advertising everywhere, executive hockey stars and More

Every Thursday morning, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup.

2009 may well be remembered as the start of the push for alternative online revenue models.

In a trial that was understandably held in Huntsville, Ala., Comcast found that viewers shown ads targeted to their tastes and demographics watched them nearly 40 percent longer than those who were fed more standard, general interest commercials, as the Associated Press reported yesterday.

According to the AP report, that means viewers can expect to see advertising in lots of new places and often beyond the traditional 30-second variety. Interactive and targeted online-like advertisements that won’t be opted-out and will appear in, say, on-demand video or channel guides.

The advertisers are coming and the coming years will bring about a more directed pitch than ever before.

After the jump, a Comcast executive ice skates his early morning away and the three other Comcast stories you ought to read.


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Comcast Roundup: The digital transition, rumors of partnership with T-Mobile and More

Every Thursday morning, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup.

My rabbit ears don’t work anymore.

Yes, the federal government spent $2 billion and 13 years to finalize the nation’s transition from analog to crisper digital television transmission, and yes, much to the delight of Philebrity, the FCC said the Philadelphia region was responsible for the fourth most complaint calls to a hotline dedicted to the transition.

The Associated Press reports that Comcast’s new $1.5 billion debt issue received an investment grade rating on from Standard & Poor’s Ratings Services. The rating was “BBB+,” with a positive outlook for the possibility of further upgrade. It’ll be a two-part sale, according to Reuters. To the markets!

But, look, it ain’t Comcast’s fault. In some coverage areas, the cable giant launched a “rapid response team” to perform same-day installations for those who still needed a digital TV solution. ‘Course that didn’t help resolve the need for the FCC to send its own additional support here to help viewers who still hadn’t made the transition.

I mean, people lost 6ABC and WHYY, for goodness sake.

Maybe that’s why, when Comcast filed comments to the FCC for a proposed national broadband plan, part of their advice was to undergo a massive education program.

After the jump, porn and children’s shows get a buffer, a partnership with T-Mobile, video of Comcast playing nicely with children, among others.


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