Frank Eliason formerly of @ComcastCares talks customer service and moving on
In the pantheon of social media, Frank Eliason is certainly something of a celebrity.
He was the start of a social media craze from Comcast, chasing down and responding to online complaints from customers. In the history book of social media, Eliason, who popularized Twitter handle @ComcastCares, will be among the forefathers of the movement.
After beginning in September 2007, his role was buffeted with a team of Comcast tweeters and blog readers and outreach specialists.
Nearly as well known as complaints about Comcast service were the signs of that Eliason’s team was listening. It was a strange juxtaposition, an attempt to move a mountain of negative perception with a relatively small team of persistent web-based professionals.
And Eliason was at the start of what has become accepted as the norm.



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