Friday Q&A: Shawn Glisson of Boost Mobile
You already know the prepaid market is thick and crowded.
That’s particularly the case for Philadelphia, the largest market in the country that has opened the floodgates to no-contract, unlimited plans, as you can well guess by the advertisements from Metro PCS, Cricket Wireless and Boost Mobile that line SEPTA trains.
As Verizon and AT&T take hold of valued contracted customers, T-Mobile and Sprint Nextel, the parent of Boost, are fighting over lower-margin prepaid plans, so the fight is only spreading.
The competition has at times raged hotly, as even Shawn Glisson, a Boost PR spokesman can admit. But then, Glisson, who had a run with former legendary West Chester electronics and 1980s home computer innovator Commodore International, knows a thing or two about Philadelphia.
He’s now based in the Irvine, Calif. headquarters of Boost, now an arm of Sprint-Nextel, but after the jump, he handicaps the prepaid battle in Philly, tells us what’s next for the market and says something nice about Cricket.
