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	<title>Technically Philly &#187; David Martorana</title>
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	<description>A Better Philadelphia Through Technology</description>
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		<title>Two IndyHall software projects featured in MacUpdate bundle</title>
		<link>http://technicallyphilly.com/2009/05/28/two-indyhall-software-projects-featured-in-macupdate-bundle</link>
		<comments>http://technicallyphilly.com/2009/05/28/two-indyhall-software-projects-featured-in-macupdate-bundle#comments</comments>
		<pubDate>Thu, 28 May 2009 18:07:57 +0000</pubDate>
		<dc:creator>Brian James Kirk</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Alex Hillman]]></category>
		<category><![CDATA[David Martorana]]></category>
		<category><![CDATA[Independents Hall]]></category>
		<category><![CDATA[IndyHall Labs]]></category>
		<category><![CDATA[Jason Allum]]></category>
		<category><![CDATA[Multiplex]]></category>
		<category><![CDATA[RipIt]]></category>
		<category><![CDATA[software development]]></category>
		<category><![CDATA[software incubation]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=3394</guid>
		<description><![CDATA[Does anyone get a little nostalgic when it comes to bundled software? In the 90s it meant getting 25,000 games packed onto a CD or a complete reference library from researchers you never heard of: Mayo Clinique? Not so much. But last night at midnight when MacUpdate announced its $49.99 Mac OS X spring promo [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-3395" title="macupdate" src="http://technicallyphilly.com/wp-content/uploads/2009/05/macupdate.png" alt="macupdate" width="420" /></p>
<p>Does anyone get a little nostalgic when it comes to bundled software?</p>
<p>In the 90s it meant getting 25,000 games packed onto a CD or a complete reference library from researchers you never heard of: <em>Mayo Clinique</em>? Not so much.</p>
<p>But last night at midnight when <a href="http://mupromo.com/">MacUpdate announced its $49.99 Mac OS X spring promo bundle</a>, it meant being able to grab licenses for two local Macintosh development projects along with nine other professional applications on the cheap.</p>
<p>Like, a $470 discount.</p>
<p>Included in the package, alongside well-known apps like <a href="http://www.parallels.com/">Parallels Desktop 4</a> and <a href="http://www.micromat.com/index.php?option=com_content&amp;task=view&amp;id=202&amp;Itemid=107">Tech Tool Pro 5</a>, is Old City&#8217;s own <a href="http://multiplexapp.com/">Multiplex</a> and <a href="http://ripitapp.com/">RipIt</a> applications. By themselves, the companion DVD applications cost $53.</p>
<p><span id="more-3394"></span>Both products were born and raised in <a href="http://indyhall.org">IndyHall</a>, and one is a product of software incubator <a href="http://labs.indyhall.org">IndyHall Labs</a>. As sweet a deal as it may seem for consumers, maybe the developers are the ones most hyped about the opportunity.</p>
<p>&#8220;It&#8217;s a massive vote of confidence for the quality of apps that Labs is producing,&#8221; IndyHall co-founder and Labs co-organizer <a href="http://TechnicallyPhilly.com/tag/Alex-Hillman">Alex Hillman</a> said in a telephone interview.</p>
<p>Still, that $470 is coming out of someone&#8217;s pocket, right?</p>
<p>As members of the two development teams (which borrow members from one another) passed a phone around the co-working facility answering questions &#8211; and as downloads skyrocketed on the bundle&#8217;s sales ticker &#8211; Multiplex&#8217;s Co-Lead Developer David Martorana hesitated on answering how his team can afford to offer such a deep discount.</p>
<p>&#8220;It is a promotional opportunity to get a large audience through an established institution,&#8221; he said after a long pause. &#8220;It all pans out as a great promotional opportunity for us. We all agreed to do it because we believe in the longevity of IndyHall Labs.&#8221;</p>
<p>A Twitter search for the promotion reveals 25 pages of conversation concerning the discount after 13 hours of being available. Since noon, 2,000 bundles sold.</p>
<p>Jason Allum, who leads development on RipIt and co-leads alongside Martorana on Multiplex said that though the decision to include the products in the bundle was mulled over, it was worth the risk.</p>
<p>&#8220;We&#8217;ve been getting crushed. [MacUpdate] did 25,000 units last year. It&#8217;s safe to say we&#8217;re going to blow that out this year,&#8221; he said.</p>
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		<title>Ignite Philly 3 speakers announced</title>
		<link>http://technicallyphilly.com/2009/04/28/ignite-philly-3-speakers-announced</link>
		<comments>http://technicallyphilly.com/2009/04/28/ignite-philly-3-speakers-announced#comments</comments>
		<pubDate>Tue, 28 Apr 2009 14:35:40 +0000</pubDate>
		<dc:creator>Sean Blanda</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Andrew Rosenthal]]></category>
		<category><![CDATA[Ben Kessler]]></category>
		<category><![CDATA[David Martorana]]></category>
		<category><![CDATA[Geoff DiMasi]]></category>
		<category><![CDATA[IgnitePhilly]]></category>
		<category><![CDATA[Johnny Bilotta]]></category>
		<category><![CDATA[Technically Philly]]></category>
		<category><![CDATA[Two Guys On Beer]]></category>
		<category><![CDATA[Unbreaded]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=2397</guid>
		<description><![CDATA[With the event only four days away, Ignite has published a list of the 16 speakers scheduled to present. Included are several people who should be familiar to Technically Philly readers, including Andrew Rosenthal of Happier, Ben Kessler of Unbreaded, and Johnny Bilotta &#38; David Martorana of Two Guys on Beer. All of the speakers [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Ignite Philly" src="http://technicallyphilly.com/wp-content/uploads/2009/03/ignitephilly-300x264.png" alt="" width="183" height="165" />With the event only four days away, Ignite has <a href="http://www.ignitephilly.org/?p=9">published a list of the 16 speakers scheduled to present</a>.</p>
<p>Included are several people who should be familiar to Technically Philly readers, including <a href="http://technicallyphilly.com/technically-not-tech/technically-not-tech-how-happiercom-will-make-itself-money-and-you-well-happier">Andrew Rosenthal of Happier</a>, <a href="http://technicallyphilly.com/technically-not-tech/technically-not-tech-unbreaded">Ben Kessler of Unbreaded</a>, and <a href="http://technicallyphilly.com/shop-talk/shop-talk-two-guys-on-cheap-video-podcast-production">Johnny Bilotta &amp; David Martorana of Two Guys on Beer</a>. All of the speakers have five minutes to present their topic of choice, and each presentation will have 20 slides that rotate every 15 seconds. The idea is to get a sampling of all of the great things happening in our fair city.</p>
<p>TP&#8217;s Brian James Kirk <a href="http://technicallyphilly.com/news/third-ignitephilly-event-turns-to-community-for-presentation-suggestions">talked with organizer Geoff DiMasi</a>, earlier <span style="text-decoration: line-through;">this</span> last month.</p>
<p>Ignite Philly starts at 7 p.m. this Saturday at Johnny Brendas. Admission is free.</p>
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		<title>Shop Talk: &#8216;Two Guys&#8217; on cheap video podcast production</title>
		<link>http://technicallyphilly.com/2009/03/11/shop-talk-two-guys-on-cheap-video-podcast-production</link>
		<comments>http://technicallyphilly.com/2009/03/11/shop-talk-two-guys-on-cheap-video-podcast-production#comments</comments>
		<pubDate>Wed, 11 Mar 2009 18:01:17 +0000</pubDate>
		<dc:creator>Brian James Kirk</dc:creator>
				<category><![CDATA[Shop Talk]]></category>
		<category><![CDATA[David Martorana]]></category>
		<category><![CDATA[IndyHall Labs]]></category>
		<category><![CDATA[Johnny Bilotta]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Two Guys On Beer]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=1166</guid>
		<description><![CDATA[It ain&#8217;t a bad week to be a beer lover in Philadelphia. For Johnny Bilotta and David Martorana of the Old City-based Two Guys On Beer video podcast, Philly Beer Week is sure to be a busy one. The show, which demands deliciousness from the brews it tests, is coming up on its 60th episode, [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1197" class="wp-caption aligncenter" style="width: 410px"><img class="size-full wp-image-1172" title="twoguys2" src="http://technicallyphilly.com/wp-content/uploads/2009/03/twoguys2.png" alt="&lt;em&gt;Johnny Bilotta and David Martorana produce&lt;/em&gt; Two Guys On Beer &lt;em&gt;on the cheap&lt;/em&gt;." width="400" /><p class="wp-caption-text">Johnny Bilotta and David Martorana produce Two Guys On Beer on the cheap.</p></div>
<p>It ain&#8217;t a bad week to be a beer lover in Philadelphia. For Johnny Bilotta and David Martorana of the Old City-based <a href="http://twoguysonbeer.com/">Two Guys On Beer</a> video podcast, <a href="http://www.phillybeerweek.org">Philly Beer Week</a> is sure to be a busy one.</p>
<p>The show, which demands deliciousness from the brews it tests, is coming up on its 60th episode, which is no small feat for a low-to-no budget production released twice per week. According to the duo, the podcast has grown a steady national viewership of 700 to 2,000 viewers per episode, and they&#8217;ve been considering syndication models that could end up planting it on the face of news Web sites anywhere.</p>
<p>Now that we&#8217;re half through the city&#8217;s week-long hoppy, malty escape from all things mixed-drink, Technically Philly has a confession. Last week during an interview for Shop Talk, when we told the show&#8217;s co-host and co-producer Dave Martorona to take it easy on the suds, we didn&#8217;t mean a word of it. We&#8217;re <em>expecting</em> Two Guys to make it their day job. Fortunately, Martorona proved that the show can afford a break from worrying about the production back-end, when he shared with Technically Philly some tips for aspiring vid-casters.</p>
<p>Read their advice on production and distribution, and check out Two Guys&#8217; shooting rig, which includes a steal of a deal from EBay, after the jump.<br />
<span id="more-1166"></span></p>
<div id="attachment_1172" class="wp-caption aligncenter" style="width: 410px"><img class="size-full wp-image-1197" title="twoguysrig" src="http://technicallyphilly.com/wp-content/uploads/2009/03/twoguysrig.jpg" alt="Two Guys' rig is gleefully simple. A Flip Mino digital video camera, a $35 boom mic from EBay, tripod, and mic stand is all it takes." width="400" /><p class="wp-caption-text">Two Guys&#39; rig is gleefully simple. A Flip Mino digital video camera, a $35 boom mic from EBay, tripod, and mic stand is all it takes.</p></div>
<p>Martorana revealed that the pair has no experience producing and editing video�their first 15 episodes were shot with an old mini-DV camcorder set atop a step ladder. Two Guys on Beer decided to upgrade to a pocket-sized, inexpensive <strong>Flip Mino</strong> video camera, which Mortorana says performs better in low light situations than its big brother, the Flip Mino HD. And they now proudly prop their cam on a real, three-legged, gosh darn sturdy tripod.</p>
<p>But Bilotta and Martorana quickly found that their camera&#8217;s audio quality wasn&#8217;t meeting expectations. They wanted a boom mic to improve audio, but with the high-quality condenser microphones starting at $150 per pop, decent quality audio seemed beyond their out-of-pocket budget.</p>
<p>Two Guys decided to take a chance with EBay, settling on a no-name $35 boom mic straight from Hong Kong: the <strong>HTDZ HT-81 Super Uni-directional Electret Condenser Microphone</strong>. It was a gamble worth taking, says Martorana. &#8220;The boom mic was the best thing we ever got.&#8221;</p>
<p>They import the audio and video tracks into Final Cut Express, Apple&#8217;s cheapest professional-level video editing suite, and use two sync points to match-up the external audio. A few cuts later, the show is ready to make LCDs scream.</p>
<p>Martorana says that video distribution is a crux for the show, and their experimentation has led to a solid model that we&#8217;re sure others would be keen to borrow. Bilotta and Martorana rely on <a href="http://www.tubemogul.com/">Viddler</a> to power video on the show&#8217;s Web site but turned to <a href="http://www.tubemogul.com/">Tube Mogul</a> to reach as many video sharing outlets as possible. Mogul is a free service that allows sharers to upload content that is then automatically distributed to a dozen video platforms such as <a href="http://www.myspace.com">MySpace</a>, <a href="http://www.youtube.com">YouTube</a>, <a href="http://www.dailymotion.com">DailyMotion</a>, and <a href="http://www.revver.com">Revver</a>. Users can then track video metrics across its aggregated sites.</p>
<p>Two Guys utilizes <a href="http://www.blip.tv">Blip.TV</a> to aggregate iTunes and RSS feeds, which Martorona says handles the complicated video podcast submission process with ease. With the help of Viddler, Tube Mogul, and Blip.TV, the show has been able to chip away from the painstaking hours it once took to export in multiple video formats. Now, they cut just one final lock-and-load MP4 video.</p>
<p>Saving time means more to spend with their liquid inspiration. This week, the pair will be headed to Beer Week events all over the city, with plans to attend more than 20. They&#8217;ll be interviewing famous brewmasters whom they wouldn&#8217;t divulge, and probably tasting more beers each day than you&#8217;ve had in a lifetime of St. Patty&#8217;s Days. Be sure to check up on the <a href="http://twoguysonbeer.com/">Two Guys on Beer Web site</a>, but don&#8217;t be concerned when checking their BAC. These guys are professionals.</p>
<p><em><strong>Shop Talk</strong> is a weekly feature devoted to what goes on behind-the-scenes with tech throughout Philadelphia. It&#8217;s just like Dirty Jobs, except without Mike Rowe and with shiny electronics instead of dirt.</em></p>
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