Shop Talk: Devon Segel CEO of Dining Info and GoBYO.com
This is something of a family business.
In 2005, serial entrepreneur Joseph Segel, a 1951 Wharton graduate who made a name for himself launching the Franklin Mint and the multibillion dollar home-shopping behemoth QVC, decided Philadelphia needed a database for its restaurants.
He started with his own personal Excel spreadsheets, detailing restaurant information, offerings and accomodations, but he wanted to expand it online.
So he turned to his 29-year-old, more tech-savvy granddaughter, Devon Segel, for help. She was busy building people-search databases for the American Red Cross with Comcast and Google during the melee of Hurricane Katrina, so occasional help and direction was all she could give.
Before Devon came aboard, her grandfather, the legendary founder of QVC Joseph Segel, launched publicly in spring 2006 a Philly-only version of the site called BYOPhilly.com and was soon after called “a why-didn’t-I-think-of-this tool for Philly oenophiles” by Philadelphia magazine. At that point, though, their database accounted for a touch more than 1,110 restaurants, including fewer than half (471, to be exact) without liquor licenses, a small slice of what it does today.
He launched in spring 2006 an early incarnation of his idea, not just reviews or food writing but a comprehensive collection of information backed by deep data sets about the Philadelphia dining scene, which, of course, has a lot to do with BYO-style neighborhood restaurants.
But Joseph, now 78, wanted Devon to bring her design and development background to what he aimed to be another in a more-than-two-dozen-long list of business ventures.
“He and I have always had a great relationship. He’s a very serious and focused businessman. I am a young woman whom he tries to groom into a serious and focused businesswoman,” says Devon, now CEO of Voorhees, N.J.-based Dining Info LLC, which operates GoBYO.com and DiningInfo.com with plans of launching more. “He calls himself my ‘part-time adviser.’”
It wasn’t until 2007 that she took the job with pop pop, who splits his time between Bryn Mawr on the Main Line and Florida. Now, three years after first launching, their sites use a database that has some 100 data fields on 52,000 restaurants, including 17,000 BYOs, from 10 metro areas and growing.
Devon is sitting on a four-tiered revenue model, the funding to get there and, with a blurb mention due for the August issue of O Magazine, buzz surrounding a new look and focus.
