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Tag Archives: diversity

Comcast ‘rebuffed’ Oprah Winfrey; Al Sharpton shooting for MSNBC gig: Roundup

Every Thursday morning at 8:30 a.m. EST, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup. Get an email subscription for our weekly Comcast roundup or other news updates

Comcast asks employees for support in ‘Worst Company in America poll:’ Roundup

Every Thursday morning at 8:30 a.m. EST, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup. Get an e-mail subscri ption for our Comcast news updates.

70 percent increase in black owned businesses in five years: Links

Comcast Roundup: FCC approves net neutrality policy and Comcast doesn’t hate it

Every Thursday morning at 8:30 a.m. EST, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup. Get an e-mail subscription for our Comcast news updates.

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Comcast Roundup: Senate chairman worried, House leader encouraged by NBC deal

Every Thursday morning at 8:30 a.m. EST, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup. Get an e-mail subscription for our Comcast news updates.

DEFINITE READS

Below, why Comcast should chase the Olympics, is the end of NBC regulatory approval nearing and more.


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Comcast Roundup: Advertising everywhere, executive hockey stars and More

Every Thursday morning, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup.

2009 may well be remembered as the start of the push for alternative online revenue models.

In a trial that was understandably held in Huntsville, Ala., Comcast found that viewers shown ads targeted to their tastes and demographics watched them nearly 40 percent longer than those who were fed more standard, general interest commercials, as the Associated Press reported yesterday.

According to the AP report, that means viewers can expect to see advertising in lots of new places and often beyond the traditional 30-second variety. Interactive and targeted online-like advertisements that won’t be opted-out and will appear in, say, on-demand video or channel guides.

The advertisers are coming and the coming years will bring about a more directed pitch than ever before.

After the jump, a Comcast executive ice skates his early morning away and the three other Comcast stories you ought to read.


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