HardMetrics: with its analytics solution, a call for the Enterprise
A column by Geoff McQueen of HiiveSystems published on TechCrunch in late August posited a challenge to the status quo of today’s startup ecosystem: though consumer web is an exciting marketplace, with the necessities of big money and a big market, it sucks to build products for consumers.
“In the United States, if you want to reach a million users in a consumer play, you need to convince one in 260 people to use your product,” McQueen wrote.
It’s something that is easy to miss between the headlines of TechCruch, that same publication that makes the startup environment seem so exciting.
The enterprise — the business-to-business marketplace for software — is gaining more and more attention. TechCrunch has devoted a section to enterprise news, and Technically Philly has done its fair share, like coverage of Emerging Technology for the Enterprise, an international conference dedicated to the space, which takes place right in our Old City backyard.
It’s a growing market. In June, Gartner reported that the industry is on pace to surpass $267 billion in international revenue in 2011.
And though Wayne’s HardMetrics isn’t rewriting the rules of enterprise software deployment, it’s a great example of the prowess of enterprise business and its Philadelphia impact.
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