Startup Roundup: Monetate real-time marketing platform helps power ModCloth

Introducing Technically Philly’s Startup Roundup. Here, we’ll parse out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with the Startup Roundup’s dedicated RSS feed. If you’ve got news to share, get in touch.

DEFINITE READS

First Round Capital-funded ModCloth—which has been all over the news this week for its $19.8 million round of fundraising—happens to be local Conshohocken-based real-time marketing platform Monetate‘s first client. In 2008, ModCloth generated $3.2 million in revenue. In 2009, it shot up to $19 million. We covered the tech behind Monetate—and by extension, ModCloth—back in February.

Old-school-style Final Form Games, which we covered in December celebrated its first birthday last week. In three blog posts, the company talks where it’s been, where it’s at and where it’s going. The game design company is still working on its 17th-century sci-fi thriller tentatively called Jamestown. Looks sharp and slated for a 2011 PC release.

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