Every Thursday morning at 8:30 a.m. EST, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup. Get an e-mail subscription for our Comcast news updates.

DEFINITE READS

• Updated  7/9/10 @ 9:04 a.m.: The Los Angeles Times reports that Comcast has promised $20 million in investment capital for minority-owned businesses as a condition of its deal for NBC.
• Los Angeles Times Company Town blog reports that Comcast has reached an agreement with CBS, ABC and Fox stations over its proposed acquisition of NBC, hoping to eas regulatory approval.
• A Forbes blog speculates on why Netflix should be an $82 stock, comparing it with Comcast.
• Visiting Princeton University Law Professor Susan Crawford writes on her blog about a Comcast-NBC deal public filing from NBA’s Portland Trail Blazers, who reported the organization fears further consolidation would allow Comcast unfair control for local sports.
• The Huffington Post has a piece on net neutrality and how Comcast inspired one activist for the cause.

Below, net neutrality lobbyists, Comcast works with the Banana Republic on ‘Mad Men’ wear and more.

MIGHT BE OF INTEREST

• Reuters reports that small deals are the trend for media players at the decades-old media elite Sun Valley summit, a trend in contrast to the continued buzz around regulatory approval of the Comcast-NBC acquisition. The Los Angeles Times also reports on the summit in Idaho.
• As reported in our VC Roundup, Comcast Interactive Capital was part of a $17 million investment in Plymouth Meeting healthcare services provider Accolade.
• The Washington Post reports on an analysis suggesting about as many lobbyists are being hired to defend net neutrality as those lobbying against the FCC measure.

GIVE A GLANCE

• The New York Times Media Decoder blog reports that Comcast is co-sponsoring Banana Republic ‘Mad Men’ shopping events.
• Light Reading reports that expansion of Comcast’s AnyRoom DVR service is launching in 20 markets, the nearest to Philadelphia being western Massachusetts. H/T Philly Tech News
• The Philadelphia Business Journal reports Comcast has pledged an increase in Hispanic programming, employees, business relationships and other initiatives if the NBC deal is approved.
• Recordnet reports that Comcast prices are rising in northern California. The Seattle Times and the Spokesman Review reports the same for Washington state.

When there is just too much Comcast news to follow, the Comcast Roundup will be there every Thursday morning at 8:30 a.m. EST