Technically Not Tech: Kevin Kiene CEO of EZ Landlord Forms

If you build a great product, your customers will be your best advertisers.

That’s something Kevin Kiene has learned. The founder of ezLandlord Forms, an online provider of property-management legal documents, remembers a time before that lesson was entirely his.

“In the beginning, we were marketing and advertising before we had a great product,” he said of his Web site, which will turn three this August. “We have a great product now.”

There were usability and design concerns and nowhere near the breadth of options the site now offers. But a lot can change in three years.

Last month, they launched a complete site redesign and are in the process of becoming a green certified business and doubling their staff. This month, they surpassed 300,000 members, many of whom are paying into its subscription model, pushing year-to-date sales by more than 225 percent. In September, HGTV’s Designing Spaces will be shooting a segment on the site to air at the year’s end.

“Business,” Kiene says, “is good.”

The company, which has office space in Cinnaminson, N.J., currently features seven employees who work from their homes across the country, including a Willow Grove-based Web developer and Kiene, 40, a native of Fox Chase in Northeast Philadelphia.

But Kiene, who now lives in Frankford, is proud to talk about the site’s national appeal, in addition to its growing traffic and how the idea for ezLandlord Forms came to him because he could never find a lease that would square away who was taking care of the damn lawn.

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Four Philadelphia ‘inner-city’ companies called nation’s fastest growing

Stroll’s company mission is nothing short of bold. They want to bring their customers products that are capable of “transforming” their lives.

And the audio-book Web retailer, which saw its revenue triple from 2004 to 2007 and ships mostly self-improvement merchandise, is doing it from 12th and Callowhill.

For that, Stroll is getting some congratulation. Along with three other Philadelphia companies, it was named to the 11th annual Inner City 100, a competitive ranking of the fastest-growing companies located in the “inner city” of a U.S. metropolis, last week. See what constitutes an inner-city here.

Only Denver and Boston, each of which had five companies headquartered there, were better represented. See the complete list here [PDF].

The list comes from the Initiative for a Competitive Inner City, a national nonprofit organization founded in 1994 by a Harvard Business School professor. The organization’s mission is to promote economic prosperity in U.S. inner cities through private sector engagement leading to job, income and wealth creation for local residents.

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