It Happened Here: location-based iPhone, Android discovery app launches Philly version

It Happened Here, a location-based, news-driven U.S. city exploration application for iPhone and Android, has launched a Philadelphia version.

Featuring 200 geo-located events and growing for Philly — from the familiar Revolution-era notes to more modern sites like film locations and celebrity sightings — the application has versions for five other cities. The $2.99 price gets a user a single city.

Built by D.C.-based development firm Mobile Surroundings, the application adds to the discovery craze by doing a good job of including both the historic and the modern. Though the density of events are reliably highest near Old City, other inner-ring neighborhoods are represented, too.

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How Azavea is helping the Wilma Theater uncover new markets with GIS

A feature on Azavea building tools for the Wilma Theater, and other art organizations, to find trends in their subscriber base, from Directions Magazine. It is not unlike this project from MPIP and the Cultural Alliance.

The Wilma faces many of the challenges common to nonprofit arts organizations nationwide, including the need to attract and retain stakeholders, whether they are patrons, subscribers, volunteers or donors. To that end, the Wilma embarked on a focused analysis of its core audiences in 2005 that would enable it to describe and understand expectations of existing audiences, identify “gaps” in the marketplace where new potential audiences and donors might be found, and apply this knowledge to enhance the experience for all.

via A Geographic Gap Analysis Uncovers New Markets for Nonprofits – Directions Magazine.

DreamIt Ventures Demo Day preview (part two)

Edited: Corrected Campus Sponsorship details.

In part two of our DreamIt Demo Day preview series, we preview two companies that continue a noticeable trend in this year’s DreamIt class: the reliance on social networks for user acquisition.

With the exception of Adapt.ly and Giveloop, all of the companies previewed yesterday lean heavily on Facebook to create a frictionless login service and to help promote user actions to friends and these two companies are no different.

After the jump, read our previews of 8tysix and Campus Sponsorship to get you ready for August 11th and see which company told us that its site has “double rainbow possibility.”

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