Duck Duck Go takes its anti-Google privacy policy message to San Francisco

Update, 1/20/11, 10:40 a.m.: Added encryption detail from Google.
On the heels of our coverage of Valley Forge search engine company Duck Duck Go’s new marketing strategy that plays off of Google’s targeted advertising technology and its inherent tracking capacity, founder Gabriel Weinberg has taken the message straight to San Francisco.
This week, the company unveiled a billboard promoting its DontTrack.Us campaign along the Bay Bridge, reminding drivers and passengers that Google’s use of advertising targeting technologies allegedly puts users at risk for identity tracking, third-party profile building and search history leaks.
But Google responded promptly this morning to an e-mail for comment.
“It’s unfortunate that DuckDuckGo is preying on people’s fears and offering incomplete information in order to garner attention,” wrote Google’s Christine Chen, Senior Manager of Global Communications and Public Affairs.
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