Maskar Design: making visual sense of a ‘zillion bits of data’

Maskar Design data visualization of City of Philadelphia budget as the January portion of their Curious 2011 calendar.
The City has a ‘zillion bits of data,’ says Kate Maskar, but until it’s all pulled together and put into context, most of it doesn’t have a lot of meaning.
One of the best examples of Maskar Design, of which Kate is president and founder, doing just that isn’t even a core part of the Rittenhouse design shop’s portfolio.
Last year, Maskar, 52, and her team of six created a data visualization calendar [Beware: 9MB PDF], it was so well received, that the firm launched a second version, Curious 2011. Featuring a different visualization for each month, from the City of Philadelphia budget to the process of making bagels, Maskar is selling the calendars for $10 and $5 for each additional copy. It’s early enough in the year for the calendars to still be worth it.




