Twitter tracking Local Trends in Philadelphia, 14 other cities

What was trending in Philadelphia Thursday night on Twitter. Click to enlarge.

Tracking the dominant conversations in Philadelphia’s Twitter communities has gotten quite a bit easier.

As the microblogging rock star announced on its company blog this week, in addition to tracking what phrases, words and hashtags are being most frequently used worldwide at a given time on Twitter, the trends can now be localized to 15 cities, including Philadelphia, or one of six countries.

This gives you the option to see while, yes, last night the top trending item in Philadelphia was stimulating conversation over the meme ‘I’m not the type to…,” the worldwide conversation trended more to “Best Sex songs.”

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TNT: The state of hyperlocal online news in Philadelphia

Updated: 8/31/09 6:17 p.m., source title

Sarah Lockard should take more walks.

Earlier this summer, the Wayne native was on a long stroll when she decided she should contact Internet craft supply marketplace Etsy about working with AroundMainLine.com, the online magazine startup she launched last fall to cover the famed, ritzy swath of Philadelphia suburbs.

It was on another walk — one amid the crowds of last September spring’s blue-blooded Devon Horse Show — that the former B2B magazine sales executive decided the Main Line needed community coverage online.

Sarah Lockard

Both “epiphanies,” as Lockard called them, seem to have worked out just fine. AroundMainLine.com has partnered with Etsy to profile artisan goods from regional crafts-makers and, while she declined to disclose monthly revenue or funding, her online magazine features weekly content, has a Web designer on staff, photographers on call and a sidebar etched with advertising.

Lockard, 34, boasts that hers was the first for-profit online magazine in the Philadelphia region. But she won’t be the last.

The hyperlocal Web outfit — tied by geography, focused on a niche community and online-only — is meant to be a great wave of the future, seen by MSNBC’s recent purchase of crime and news aggregator EveryBlock, partnerships with online news startups and product launches like Outside.In and Patch.com.

Philadelphia has its first wave of adopters, but their sustainability is far less certain.

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