Shop Talk: interactive design studio WellFed rides the Flash wave

Updated, 5/13, 4:11 p.m.: Added Partner Gavin Potts details.

At interactive design firm WellFed‘s office space at 2424 Studios on York Street in Fishtown, on a cold, late winter day, the firm’s excitable puppy, Bella, runs from desk to desk.

Founded by Wick Vipond, Ty Burrowbridge and Gavin Potts—who got their start at agencies like Red Tettemer and 1 Trick Pony—WellFed, which opened earlier this year, is a friendly place for Bella, who huffs up and down the steps of the two-floor loft to visit a handful of employees and interns, like partner and technology lead Gavin Potts.

Unlike the larger agencies where the founders got their start, Vipond, 30, says that WellFed’s small team that gives them an advantage.

“We’re small, lean and able to be more efficient,” he says, his hair curiously gray for his age. “This year will be interesting. It’s our first full year where we’ve been a brick and mortar shop.”

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