Technically Not Tech: Unbreaded
Since Philly blog Unbreaded launched its sandwich crusade earlier this year, co-founders Ben Kessler and Jeff Vogel have been getting noticed by foodies all over the city. CityPaper’s MealTicket sought their sandwich sage, and Phoodie.info served them up a cold dish. When we called Kessler Sunday afternoon, we found that their stake (pun unintended but appreciated in hindsight) isn’t ending in Philly.
The co-founders are attracting interest from sandwich aficionados across the country, and have plans to expand to other cities. Unbreaded was featured on Philly’s Thrillist this morning, and the creators have been chatting with a national magazine editor; about what, Kessler won’t let on. But we can guess the conversation wasn’t about with-Whiz or without.
Kessler and Vogel got the idea for Unbreaded from sites like Digg, where user-submitted sandwiches that test the limits of white bread are popular, and Hamburger Today, a vegetarian’s worst nightmare. They liked what they saw – and not because they were hungry. They decided Philly’s sandwich culture needed a voice. And what better timing? As Kessler puts it, “sandwiches are the ultimate recession meal.”
Read more
