Junebug online dating site hunts users to test their game-changing algorithms

Online dating sites ought to have nearer the success rate as a search engine, says John Myles White.

“When you compare the people that big dating sites suggest to you with the pages that Google gives you in response to a search, the difference is staggering,” says Myles White, a Ph.D candidate in Princeton’s psychology department.

John Myles White

Last week, Myles, 28, and partner Jim Keller, 29, the founder and CEO of Willow Grove-based web development and strategy company Context, announced the launch of Junebug, what they call their answer to “the lack of innovation in online dating.”

The duo is entering the crowded online dating scene because they say their competition isn’t leveraging contemporary statistical techniques to their fullest extent. Now all they need are the users and data to prove it.


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