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Perhaps one of the most influential realities of the Web is metrics. The details of traffic and audience online have so rapidly become expansive that they have likely not yet been entirely harnessed.

Arguments still rage around the accuracy and importance of a myriad of Web analytics, but, away from page views, an increasing standard is to compare sites by their monthly unique visitors, though that number’s efficacy has no doubt come into question.

Until now, very little attention has been paid publicly to comparing Philadelphia’s many competitors by way of traffic comparison. With the first numbers for 2010 released this month by public Web analytics company Compete, Technically Philly decided to compile the first such digest.

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