Devine + Powers marketing firm launches social media arm

Jeff Gibbard remembers Friendster.

Except, when the social network launched in 2003, Gibbard wasn’t thinking about how valuable it could be to a business trying to reach customers.

He just knew it was going to be big. That thought never left his mind as he jumped to MySpace and later Facebook — which just last week passed an epic 500 million user milestone — always head of the curve.

“I saw the power that the Web has at connecting people, reconnecting with someone or connecting with someone you met recently,” he says. “Prior to these technologies, we didn’t have that.”

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