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Tag Archives: marketing

Old City Creative Corridor: digital media shop Maiden Media convenes collaboration tomorrow

As new neighborhoods in Philadelphia find blossoming creative scenes, it takes real community building to continue to develop those connections, even if you’re the original.

Decades after first re-blossoming (again), Old City has a new group, website and call to action to grow and connect its community of creativity. The second meeting of the Old City Creative Corridor, convened by digital media agency Maiden Media, will take place tomorrow, Wednesday, March 16 at 6:30 p.m. in the CitiBank in Society Hill at 207 South Street. Meetings will be held the third Wednesday of each month. [RSVP here]

Last month, more than 40 people attended the meeting, said Maiden PR lead Dan Schwartz, including a couple dozen business owners, freelancers and students. Indy Hall, the Old City Civic Association, the Old City District, the Old City Business Collective and others were represented, Schwartz said.


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After record attendance, Mobile Monday breaks for the summer

Half of the panel. From left: Jeannette Kocsis (Harte-Hanks), Steve Rockman (The Star Group), Drew Salamone (NBC) and David West (Pocono Mountain Visitors Bureau)

Apologies for being a bit late on this one.

Mobile Monday Mid-Atlantic, the local branch of the international mobile technology meetup group, held the largest event in the group’s three-year history this Monday at the Loews Hotel in Center City.

The event was the last of Mobile Monday’s fiscal year and attracted a diverse audience to hear a panel discussion on the night’s theme “Marketing and Mobile Technology - Bridging the Gap.”

The panel which included an impressive mix of technologists and content creators from places like NBC, Flurry and Mojiva, repeatedly returned to the topic of increasing fragmentation in the mobile sphere of platforms and underscored the importance of the mobile device in marketing.


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Ford Fiesta gets branding help from community members

At the risk of seeming too complicit in helping to promote a car company, two teams with technology community ties are representing Philadelphia in a 17-city Ford Fiesta social media branding binge.

Team Philadelphia features Geekadelphia contributor and QVC multimedia designer Tim Quirino and Web developer Michaelangelo Illagan.

Team Philly features the scenester power couple of Lime Projects creative marketer Laris Kreslins and Kendra Gaeta, the founder of online allowance and chore rewards platform Kidszillions.

Like their counterparts in cities across the country, each team was given the keys to a new Ford Fiesta in exchange for posting wildly about their experiences via every social media platform you ever heard of, to, as the site suggests, “re-imagine the way Fiesta gets advertised.”

The campaign features a promotional competition component which will crown one of the participating teams the winner, earning a 2011 Ford Fiesta.