Technically Not Tech: How Happier.com will make itself money and you, well, happier
They offer a path to happiness, for five bucks.
Based on research from a noted University of Pennsylvania psychologist and coordinated by a team of three telecommuters in various Philadelphia neighborhoods, Happier.com is on the forefront of positive psychology and research dissemination.
Last week, the site rolled out a Freemium-style revenue strategy to its 20,000 users — a $4.99 monthly subscriber charge for full access to the site..
“The best researchers get up everyday trying to figure out how to get a grant, write a paper, be seen to fund their work,” said Andrew Rosenthal, a co-founder. “We get up everyday building tools for people to use this research.”
