VC Roundup: Quaker gets aroused, Safeguard swaps debt

Welcome to the VC Round-up, where we’ll parse through venture capital news related to Philadelphia-based private equity firms and the companies they fund. Subscribe to the roundup as an email newsletter. If you have any VC-related news to pass along to us, please drop us a line.

DEFINITE READS

As we tweeted yesterday, Fast Company interviewed Josh Kopelman about why people should start a company in Philly. In the interview Kopelman points to local universities and the low cost of living as prime reasons people should set up shop here. The article came after the local community lobbied the magazine to be included in its series.

According to a press release, Quaker BioVentures has teamed up with a student-run VC firm to invest in Semprae Laboratories. The company makes “arousal” oils. Yes, we’re serious.

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TicketLeap stealthily raised $2.5 million in additional funding last year

Update: edited MentorTech info.

According to SEC filings, TicketLeap scored $2.5 million in a funding round that included MentorTech Ventures.

While the money was raised in September of last year, the appropriate SEC filings didn’t get filed until last week. The company choose not to seek any publicity for the new round.

In a phone call to Technically Philly, CEO Christopher Stanchak said the funds weren’t for anything specific and were meant to “scale up” the business.

MentorTech was also included in the company’s 2008 Series A round for $2 million and MentorTech managing partner Michael Aronson sits on the TicketLeap’s board of directors. MentorTech exclusively funds business involving Penn grads or students, including the health system. According to his LinkedIn, Ticketleap CEO Christopher Stanchak is a Wharton ‘03 graduate.

ClickEquations: Paid search, online advertising and why Google is not your friend

A screenshot of a ClickEquations client's paid-search portfolio, breaking down a variety of ad campaigns.

The ClickEquations crew say they do what they do best because they were once the customer.

Launched in 2006, the Conshohocken-based company was once strictly a search agency managing mostly large-sized pay-per-click accounts, but founder and president Craig Danuloff and team increasingly found limitations in the tools available for the accounts they handled.

“The best products are the ones created to help the consumer, right?” says Alex Cohen, the company’s marketing manager.

So, that’s what Danuloff, who got involved in e-commerce software as early as 1994, and CEO Lucinda Holt did. The duo moved the company’s focus to developing tools that company’s themselves could use to manage their own paid-search accounts  — placing and tracking links listed on search engines by chosen keywords.

Since that private beta launch last August, things have turned out alright, so far, for the company trying to own paid search, which is the targeted, contextual advertising that appears on Web sites, particularly search engines, according to keyword relevance.

Eight investors, including Philadelphia investors Emerald Stage2 Ventures, MentorTech Ventures and Ben Franklin Technology Partners, last month invested $3 million in the firm’s expansion, including growing their development staff to accelerate the number of features they offer. Nautica, Comcast, Liz Claiborne and Forbes Traveler are among their high-profile clients, with other announcements on the way, Cohen says.

For continued growth, ClickEquations will win over lots of companies that aren’t using ad management tool and, Cohen says, explain just why “Google is not your friend.”

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Friday Tech Links: Unbreaded’s Ben Kessler could be leaving, Peter Key almost dies and More

In which we link out to the tech news from Philly and elsewhere (when it matters) that slips through the cracks and make it way fun. See others here.

DEFINITE READS

• Geekadelphia launches its new Geek of the Week department with the co-founder of food blog Unbreaded, Ben Kessler, a freshly graduated Drexel University marketing major with brains, drive, personality and a total social media obsession. But here’s where it gets juicy. As Kessler implies in the interview, his hunt for work in Philly has proven unsuccessful. The word we’ve heard? That the first Geek of the Week interview from Philly’s premier geek blog is considering a move to the 67th ward. Guys, if we can’t retain someone like Kessler, we have a real problem here. Can someone do something about this?

• Philly Tech News reports that rumors have put Google CEO Eric Schmidt’s recent interest in acquisitions directly in Center City, namely in online advertising startup Invite Media, yeah the company whose offices were caught up in a fire scare in February.

• The Business Journal’s Peter Key, who, we’re telling you, in any other city would have a cult following, regales us with an admittedly strange story about how he was almost killed by Leap Wireless 20 years ago. The next time someone criticizes social media, just mention to them that blogging brought you the chance to read a Peter Key story in which he mentions Who Framed Roger Rabbit.

After the jump , video of a South Jersey Apple store robbery and more than 10 other Philly tech reads that you just might need to know about, including our best read story of the week.

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Shop Talk: Philadelphia’s venture capital community on Twitter

Image courtesy of millionclues.com

If you have ever shown a friend or relative Twitter, you were probably met with a response along the lines of, “Why would I ever want to use this?”

Mostly, it’s hard to quantify the usefulness of a tool such as Twitter, but the startup and venture capital research Web site Chubbybrain has given it their best shot by asking the question: Do VCs who use Twitter invest in more startups?

The report is an interesting look at how venture capital firms use Twitter while judging its effectiveness. But, as expected, the report focuses mostly on VCs in California, Boston and New York. That got us thinking, what local VC’s are on Twitter?
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