Technically Not Tech: Swapagift.com
Somebody doesn’t know what to buy you for your birthday, so you get a gift card that you either don’t want, won’t use or will surely lose.
There’s a solution, of course.
From its launch in October 2003 to February, SwapaGift.com had been “the leading online marketplace dedicated solely to buying, selling, and trading gift cards,” said Mike Kelly, who was the early Web adopter who launched the site with his wife Mary Jane out of their Langhorne home.
Last month, a deal was announced in which Swapagift.com was bought by Wolfe.com, the Pittsburgh-based online marketing company and parent of GiftCards.com, which included a drop of their trading option.
That makes the Eagles departure from the NFL playoffs and subsequent Steelers Super Bowl victory the second indignity Pittsburgh has bestowed on our fair metropolis this year.
While their operation has largely moved to Pittsburgh’s GiftCards.com processing facility, the marketing, promotion and business development remain with the Kellys in Langhorne.
Mike Kelly, 45, declined to disclose financial details of the acquisition, but he said business is good and that his company’s ties to Philadelphia won’t falter.
