Startup Roundup: QlikTech debuts IPO, augmented soccer for iOS4 for World Cup blues

Introducing Technically Philly’s Startup Roundup. Here, we’ll parse out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with the Startup Roundup’s dedicated RSS feed. If you’ve got news to share, get in touch.

DEFINITE READS

Radnor’s QlikTech launched its initial public offering last week, selling 11.2 million shares at $10 each, an initial market capitalization of $940 million, Seeking Alpha reports [h/t/ PhillyTechNews]

We love this. Local Laan Labs has created an augmented reality soccer game that lets you use an iOS4 camera to kick a ball around. Great for soccer wanna-be’s.

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Startup Roundup: Monetate real-time marketing platform helps power ModCloth

Introducing Technically Philly’s Startup Roundup. Here, we’ll parse out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with the Startup Roundup’s dedicated RSS feed. If you’ve got news to share, get in touch.

DEFINITE READS

First Round Capital-funded ModCloth—which has been all over the news this week for its $19.8 million round of fundraising—happens to be local Conshohocken-based real-time marketing platform Monetate‘s first client. In 2008, ModCloth generated $3.2 million in revenue. In 2009, it shot up to $19 million. We covered the tech behind Monetate—and by extension, ModCloth—back in February.

Old-school-style Final Form Games, which we covered in December celebrated its first birthday last week. In three blog posts, the company talks where it’s been, where it’s at and where it’s going. The game design company is still working on its 17th-century sci-fi thriller tentatively called Jamestown. Looks sharp and slated for a 2011 PC release.

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Shop Talk: Monetate brings real-time marketing to e-commerce

Often, e-commerce marketers waiting on slow-moving IT departments are losing time that they could be spending marketing to customers, says serial entrepreneur David Brussin.

“Because they don’t have control of their sites, [marketers] can’t create the best experience for each customer on the site,” Brussin says. “That’s been the promise of e-commerce for 10 years.”

Brussin, who co-founded Conshohocken-based and First Round Capital-funded Monetate, thinks he and co-founder David Bookspan have solved that problem. The real-time marketing platform allows marketers to skip their IT groups and keep campaigns moving as quickly as they need to, he says.

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