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	<title>Technically Philly &#187; Multiplex</title>
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		<title>Two IndyHall software projects featured in MacUpdate bundle</title>
		<link>http://technicallyphilly.com/2009/05/28/two-indyhall-software-projects-featured-in-macupdate-bundle</link>
		<comments>http://technicallyphilly.com/2009/05/28/two-indyhall-software-projects-featured-in-macupdate-bundle#comments</comments>
		<pubDate>Thu, 28 May 2009 18:07:57 +0000</pubDate>
		<dc:creator>Brian James Kirk</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Alex Hillman]]></category>
		<category><![CDATA[David Martorana]]></category>
		<category><![CDATA[Independents Hall]]></category>
		<category><![CDATA[IndyHall Labs]]></category>
		<category><![CDATA[Jason Allum]]></category>
		<category><![CDATA[Multiplex]]></category>
		<category><![CDATA[RipIt]]></category>
		<category><![CDATA[software development]]></category>
		<category><![CDATA[software incubation]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=3394</guid>
		<description><![CDATA[Does anyone get a little nostalgic when it comes to bundled software? In the 90s it meant getting 25,000 games packed onto a CD or a complete reference library from researchers you never heard of: Mayo Clinique? Not so much. But last night at midnight when MacUpdate announced its $49.99 Mac OS X spring promo [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-3395" title="macupdate" src="http://technicallyphilly.com/wp-content/uploads/2009/05/macupdate.png" alt="macupdate" width="420" /></p>
<p>Does anyone get a little nostalgic when it comes to bundled software?</p>
<p>In the 90s it meant getting 25,000 games packed onto a CD or a complete reference library from researchers you never heard of: <em>Mayo Clinique</em>? Not so much.</p>
<p>But last night at midnight when <a href="http://mupromo.com/">MacUpdate announced its $49.99 Mac OS X spring promo bundle</a>, it meant being able to grab licenses for two local Macintosh development projects along with nine other professional applications on the cheap.</p>
<p>Like, a $470 discount.</p>
<p>Included in the package, alongside well-known apps like <a href="http://www.parallels.com/">Parallels Desktop 4</a> and <a href="http://www.micromat.com/index.php?option=com_content&amp;task=view&amp;id=202&amp;Itemid=107">Tech Tool Pro 5</a>, is Old City&#8217;s own <a href="http://multiplexapp.com/">Multiplex</a> and <a href="http://ripitapp.com/">RipIt</a> applications. By themselves, the companion DVD applications cost $53.</p>
<p><span id="more-3394"></span>Both products were born and raised in <a href="http://indyhall.org">IndyHall</a>, and one is a product of software incubator <a href="http://labs.indyhall.org">IndyHall Labs</a>. As sweet a deal as it may seem for consumers, maybe the developers are the ones most hyped about the opportunity.</p>
<p>&#8220;It&#8217;s a massive vote of confidence for the quality of apps that Labs is producing,&#8221; IndyHall co-founder and Labs co-organizer <a href="http://TechnicallyPhilly.com/tag/Alex-Hillman">Alex Hillman</a> said in a telephone interview.</p>
<p>Still, that $470 is coming out of someone&#8217;s pocket, right?</p>
<p>As members of the two development teams (which borrow members from one another) passed a phone around the co-working facility answering questions &#8211; and as downloads skyrocketed on the bundle&#8217;s sales ticker &#8211; Multiplex&#8217;s Co-Lead Developer David Martorana hesitated on answering how his team can afford to offer such a deep discount.</p>
<p>&#8220;It is a promotional opportunity to get a large audience through an established institution,&#8221; he said after a long pause. &#8220;It all pans out as a great promotional opportunity for us. We all agreed to do it because we believe in the longevity of IndyHall Labs.&#8221;</p>
<p>A Twitter search for the promotion reveals 25 pages of conversation concerning the discount after 13 hours of being available. Since noon, 2,000 bundles sold.</p>
<p>Jason Allum, who leads development on RipIt and co-leads alongside Martorana on Multiplex said that though the decision to include the products in the bundle was mulled over, it was worth the risk.</p>
<p>&#8220;We&#8217;ve been getting crushed. [MacUpdate] did 25,000 units last year. It&#8217;s safe to say we&#8217;re going to blow that out this year,&#8221; he said.</p>
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