Introducing Technically Philly’s Startup Roundup. Here, we’ll parse out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with the Startup Roundup’s dedicated RSS feed. If you’ve got news to share, get in touch.

DEFINITE READS

LTL Prints has been racking up partners weekly, according to the deluge of press releases we get, but that’s why not why we’re playing this one. The Old City-based wall graphics company has an interview with Twitter’s Fail Whale creator — and LTL featured artist — Yiying Lu. It’s not about failure at all:”I wanted to create a visual greeting – a visual ‘comfort’ for my friends back home for all the events that I was missing,” Lu says. Check it out if not for the story, for the original sketches.

Conshocken-based biotech firm NuPathe — read our Q&A with the company, which is developing a migraine treatment patch, here — has set the terms for the debut of its initial public offering, at between $14 and $16 per share, hoping to raise $75 million with the offering.

We’re way psyched to see this one come through the pipeline: ZVRS, a company which is taking advantage of iPhone 4′s Facetime to provide translation services for the hearing impaired launched launched at Hard Rock in Center City. Remember that, ahem, social entrepreneurship thing here in Philly we’ve been writing and talking with folks about? Yeah, cough. It’s happening.

MIGHT BE WORTH YOUR TIME

DreamIt Ventures graduate SeatGeek, now based in New York, raised $1 million in funding this week while on the other side of the Technically Philly world — in our Venture Capital Roundup — DreamIt organizers are defending DreamIt’s success, though a a Forbes story last week questioned it.

myYearbook‘s got a few new partners for its real-time Chatter web app, a Twitter clone, that maybe does Twitter a little smarter than Twitter. It’s offering businesses a 100,000 fans guarentee. Anywho, Got Milk, Six Flags and MTV drank the kool aid, according to a press release. And geez, those numbers. Got Milk—that’s right, the one you know and love and thought was gone—generated 30,000 comments and 500,000 new fans in less than two months on the teen social network. That’s where the money is, peoples.

RedLasso has partnered with Daylife, an NYC-based company that creates content tools for media companies and brands. Daylife’s got all the buzz lately one would expect of a $15 million-funded company, and RedLasso is excited to be a part of it, providing its partners with greater reach.

ProtonMedia shows off the goods for the forthcoming version 1.5 of ProtoSphere, its virtual reality meeting software. There’s now proxy features for bypassing company firewalls (yo, don’t tell the myYearbook kids about proxies; they already know about ‘em). The software company will also provide the option to bundle the ProtoSphere app on USB drives for mobility. Nice.

Lancaster-based nonprofit fundraising software firm GiftWorks gets featured this morning for its interesting, if not valuable to some, blog platform which offers tips to development leaders on how to raise dollars in the not-for-profit world.

GIVE A GLANCE

Here’s some advice for startups this week, as well. Keep that budget belt tight my friend and take the leap for big growth.

PackLate has announced a partnership with Barefoot Technologies, a browser-based reservation and asset management system, giving the latter real-time booking tech, a direction for PackLate that seems an obvious, if not smart revenue model. We really want to book a trip with PackLate, but damned us if that isn’t a conflict of interest.

As if Venmo needed anymore credibility, now London is all over their mobile payment jawn.

Startup Roundup will post weekly on Wednesdays until there’s not a Philly startup story left to link to on the Internet. See others here.

Introducing Technically Philly’s Startup Roundup. Here, we’ll parse out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with the Startup Roundup’s dedicated RSS feed. If you’ve got news to share, get in touch.

DEFINITE READS

Radnor’s QlikTech launched its initial public offering last week, selling 11.2 million shares at $10 each, an initial market capitalization of $940 million, Seeking Alpha reports [h/t/ PhillyTechNews]

We love this. Local Laan Labs has created an augmented reality soccer game that lets you use an iOS4 camera to kick a ball around. Great for soccer wanna-be’s.

MIGHT BE WORTH YOUR TIME

Motivas Mobile announced this morning that it has raised $3 million from private investors for beefing up its mobile technology. We reported in March that it was nearly a third of the way through a 2.7 million round of fundraising.

Venmo founders Andrew Kortina and Iqram Magdon Ismail were featured on Inc.com’s 30-under-30 feature. See our coverage of the Rittenhouse-based mobile payment startup.

Local design firm Happy Cog, which wrote the book on web standards, has published a case study on a redesign/refresh of Zappos.com.

Yunno, a DreamIt Ventures company focused on creating social media campaigns built around contests has launched, a blog post says.

GIVE A GLANCE

RedLasso has announced that it is utilizing Adap.tv‘s video ad serving platform for its clipping service.

Monetate announced yesterday that is has appointed Kevin Ertell — Borders.com and Tower Records e-commerce veteran — to its advisory board.

myYearbook‘s Trends blog shows that the majority of teens aren’t aware of Facebook’s privacy issues and don’t care anyway. Insight: We already knew teens were apathetic.

MyDunkTank is featured in the Philadelphis Business Journal earlier in July. Be sure to see our coverage from mid-June.

Startup Roundup will post weekly on Wednesdays until there’s not a Philly startup story left to link to on the Internet. See others here.

Earlier this month, New Hope-based myYearbook.com founder Catherine Cook was honored as the number one young entrepreneur in the country by paidContent, according to a press release.

Cook has been loved by media since she and brothers Dave and Geoff launched the high school-focused social media site in 2005 – when she was was barely old enough to drive – after deciding that traditional yearbooks weren’t making the cut in the age of new media.

The award was accepted with pride, we’re sure, but we wondered when one becomes a regular, old “entrepreneur.” After all, Cook isn’t sixteen anymore.

Could it be $10 million in sales and 9.8 million unique hits? Maybe being noticed as the third largest and only growing social media portal aside from Facebook would do the trick. Does a title even matter?

“I am 19, I do like having that added honor to it, but I feel like sometimes it’s glam’d up a little too much. When some people hear it they get some kind of skewed perception that you’re a millionaire and a big spender,” Cook told Technically Philly in a telephone interview.

“I drive a 1996 Mitsubishi Galant.”

We’d like to think that Cook might be considering an upgrade since the company recently decided to monetize its Lunch Money feature, a virtual currency with which users can purchase gifts for friends or donate to noble causes. One million fake dollars cost $9.99 real cash. Six months in, Lunch Money is making eight figures in sales, Cook tells us. Virtual gifts have become one-third of the company’s revenue.

We caught up with Cook to see what her and her brothers have been up to since launching the site almost four years ago, what’s happening with $13 million in venture funding raised last year, and whether the Cooks are rooting for the Phillies or the Yankees, after the jump.

Interview edited for length and clarity.

Since launching the site, you and Dave have both graduated from high school. What have you guys been up to?

I go to Georgetown University and Dave goes to University of Colorado at Boulder.

And you guys still run the business? How does that affect college life?

My R.A. has been completely annoyed at me. He kept writing notes on my room’s whiteboard, yelling at me because I’m never around. I go home every single weekend to check in at the office and do some things here. My professors are incredibly lenient. I had four mid-terms re-scheduled because I would be speaking at a conference or couldn’t make it for another reason.

After $13 million in Series B funding last year, where has the money been invested?

We’ve really been using funding to expand our office. This has allowed us to drastically expand our marketing department. Before, we didn’t even have a marketing department. We’re also hiring developers and developing new features.

And you have about 60 employees based in New Hope? How’d you end up there?

Most of us are based in New Hope, but we also have an office in New York. We thought New Hope was cuter and less expensive than Princeton and it was close enough to drive to after school from Sullivan, New Jersey, [our home town].

Last year HitWise said you were the third largest and fastest growing social networking site. In February, Hitwise said that myYearbook’s growth had slowed and Tagged.com took some of myYearbook’s market share. To what do you attribute the slow-down?

We have a variety of different ways to pull members. A major one was the MySpace ecosystem, so naturally [when they experienced a slow-down in members], we did too. We’re launching a few new features that will completely change that pattern. Though growth has slowed in terms of new members, cohort analysis has gotten stronger. Our members are very engaged.

Your Story page talks about connecting everyone: high school students, college students, employers, everyone. Is that a move you’re still hoping to make, or will you continue to target high school students?

We do attract all ages, but we skew very heavily to the teenage demo. We also want to appeal to different groups of people as much as possible. There’s no reason that someone from college can’t come, so we want to make the site grow with them.

Do you ever get sick of being called a young entrepreneur?

I am 19, I do like having that added honor to it, but i feel like sometimes it’s glam’d up a little too much. We’re just incredibly busy. We have absolutely no social life. Running a site this big, you honestly can’t. I don’t mind the title, but when some people hear it they get some kind of skewed perception that you’re a millionaire and a big spender. I drive a 1996 Mitsubishi Galant.

We’re wondering about that Yankees hat that Dave has on in your About page’do you guys identify more with New York than Philly?

Sorry Philadelphia, we grew up in North New Jersey, so we’ve always been more about New York City. Last year, we had everyone in the office come to a Phillies game. It was exciting. The Yankees have been sucking recently.

Every Friday, Technically Philly brings an interview with a leader or innovator in Philadelphia’s technology community. See others here.