10 most trafficked Web sites in Philadelphia (maybe)

Traffic estimates from Compete.com for Philly.com, NBCPhiladelphia.com and CBS3.com, likely three of the most trafficked websites in Philadelphia. Click to enlarge.

July marks the middle of the calendar year, quarterly reports and time to evaluate progress on yearly goals.

At the beginning of 2010, we looked at 10 competitors and their relative web traffic. With six months done, we wanted to make the first attempt at listing the most trafficked websites in Philadelphia, using monthly unique visitors as the metric of choice.

To make the comparison, we’ve used public traffic website Compete, but, by way of disclosure, we’ll always offer that any public web metrics are notoriously controversial. It’s also important to note that there is often a drag in such traffic estimates being pulled, so the surest figures are from the end of May.

So, consider this a comparative start and nothing more.

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Ten Philadelphia competitors and their January Web traffic

Click to enlarge.

Perhaps one of the most influential realities of the Web is metrics. The details of traffic and audience online have so rapidly become expansive that they have likely not yet been entirely harnessed.

Arguments still rage around the accuracy and importance of a myriad of Web analytics, but, away from page views, an increasing standard is to compare sites by their monthly unique visitors, though that number’s efficacy has no doubt come into question.

Until now, very little attention has been paid publicly to comparing Philadelphia’s many competitors by way of traffic comparison. With the first numbers for 2010 released this month by public Web analytics company Compete, Technically Philly decided to compile the first such digest.

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