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	<title>Technically Philly &#187; New Jersey</title>
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		<title>Friday Tech Links: Unbreaded&#8217;s Ben Kessler could be leaving, Peter Key almost dies and More</title>
		<link>http://technicallyphilly.com/2009/09/04/friday-tech-links-unbreadeds-ben-kessler-could-be-leaving-peter-key-almost-dies-and-more</link>
		<comments>http://technicallyphilly.com/2009/09/04/friday-tech-links-unbreadeds-ben-kessler-could-be-leaving-peter-key-almost-dies-and-more#comments</comments>
		<pubDate>Fri, 04 Sep 2009 12:30:06 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Friday Links]]></category>
		<category><![CDATA[Apple Store]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Who Framed Roger Rabbit]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=5242</guid>
		<description><![CDATA[In which we link out to the tech news from Philly and elsewhere (when it matters) that slips through the cracks and make it way fun. See others here. DEFINITE READS Geekadelphia launches its new Geek of the Week department with the co-founder of food blog Unbreaded, Ben Kessler, a freshly graduated Drexel University marketing [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.technicallyphilly.com/wp-content/uploads/2009/07/friday-420.jpg" alt="" width="420" height="127" /></p>
<p><em>In which we link out to the tech news from Philly and elsewhere (when it matters) that slips through the cracks and make it way fun. </em><em>See others </em><em><a href="http://www.tphilly.com/category/friday-links">here</a></em>.</p>
<h3>DEFINITE READS</h3>
<ul>
<li><a href="http://geekadelphia.com/2009/08/31/geek-of-the-week-ben-kessler-of-unbreaded/"><img class="alignright" src="http://a3.twimg.com/profile_images/371377183/bentwitter.jpg" alt="" width="100" />Geekadelphia launches its new Geek of the Week department</a> with the co-founder of food blog <a href="http://technicallyphilly.com/tag/unbreaded">Unbreaded</a>, <a href="http://technicallyphilly.com/tag/ben-kessler">Ben Kessler</a>, a freshly graduated Drexel University marketing major with brains, drive, personality and a total social media obsession. But here&#8217;s where it gets juicy. As Kessler implies in the interview, his hunt for work in Philly has proven unsuccessful. The word we&#8217;ve heard? That the first Geek of the Week interview from Philly&#8217;s premier geek blog is considering a move to <a href="http://technicallyphilly.com/tag/new-york-city">the 67th ward.</a> <strong>Guys, if we can&#8217;t retain someone <a href="http://www.linkedin.com/in/benkessler">like Kessler</a>, we have a real problem here. Can someone do something about this?</strong></li>
</ul>
<ul>
<li><a href="http://phillytechnews.blogspot.com/2009/09/could-google-acquisition-plans-have.html">Philly Tech News reports that rumors</a> have put Google CEO <a href="http://technicallyphilly.com/tag/eric-schmidt">Eric Schmidt</a>&#8216;s recent interest in acquisitions directly in Center City, namely in online advertising startup <a href="http://technicallyphilly.com/tag/invite-media">Invite Media</a>, yeah <a href="http://technicallyphilly.com/2009/02/13/fire-forces-invite-media-out-of-hiding">the company whose offices were caught up in a fire scare in February</a>.</li>
</ul>
<ul>
<li>The Business Journal&#8217;s <a href="http://technicallyphilly.com/tag/peter-key">Peter Key</a>, who, we&#8217;re telling you, in any other city would have a cult following, regales us with <a href="http://www.bizjournals.com/philadelphia/blogs/technology/2009/08/it_was_almost_rip_peter_key.html?ana=from_rss">an admittedly strange story about how he was almost killed by Leap Wireless 20 years ago</a>. The next time someone criticizes social media, just mention to them that blogging brought you the chance to read a Peter Key story in which he mentions <em>Who Framed Roger Rabbit</em>.</li>
</ul>
<p><em>After the jump , video of a South Jersey Apple store robbery and more than 10 other Philly tech reads that you just might need to know about, including our best read story of the week.</em><br />
<span id="more-5242"></span></p>
<h3>MIGHT BE WORTH YOUR TIME</h3>
<ul>
<li><a href="http://paidcontent.org/article/419-divx-acquires-streaming-video-tech-firm-anysource-for-7.5-million-plus-/">paidContent reports that San Diego-based digital video firm DivX</a> has acquired Malvern-based <a href="http://technicallyphilly.com/tag/AnySource-Media">AnySource Media</a> in a deal that could be worth $15 million. We spoke <a href="http://technicallyphilly.com/2009/04/10/friday-qa-mike-harris-ceo-of-anysource-media">to AnySource&#8217;s CEO Mike Harris back in May</a>. The <a href="http://www.bizjournals.com/philadelphia/blogs/technology/2009/09/anysource_staying_in_malvern_for_now.html">Business Journal&#8217;s Peter Key reports that</a>, for now, AnySource is staying in Malvern.</li>
</ul>
<ul>
<li><a href="http://www.delawareonline.com/article/20090902/BUSINESS/909020318/1003/RSS01">The Wilmington News-Journal reports that HostmySite.com</a> is moving its headquarters from Newark, Del. to Denver, but will retain a presence in the Delaware college town, likely increasing its staff size.</li>
</ul>
<ul>
<li><a href="http://www.govtech.com/gt/717928?topic=117673">Government Technology runs a profile</a> of Philadelphia CIO <a href="http://technicallyphilly.com/tag/allan-frank">Allan Frank</a>, prompted by his <a href="http://technicallyphilly.com/dp">Digital Philadephia vision</a>, which<a href="http://technicallyphilly.com/2009/08/12/digital-philadelphia-what-it-is-what-it-means-and-whats-standing-in-the-way"> we thoroughly covered last month</a>. <em>H/T <a href="http://phillytechnews.blogspot.com/2009/09/divx-acquires-streaming-video-tech-firm.html">Philly Tech News</a></em></li>
</ul>
<h3>GIVE A GLANCE</h3>
<ul>
<li><a href="http://www.bizjournals.com/philadelphia/stories/2009/08/31/daily2.html">The Business Journal reports that Conshocken-based</a> Web business intelligence company <a href="http://www.clickequations.com/">ClickEquations</a> secured $3 million in venture capital investment from eight investors, including Naval Yard-based firms <a href="http://tphilly.com/tag/Ben-Franklin-Technology-Partners">BFTP</a> and <a href="http://www.s2vc.com/">Emerald Stage2 Ventures</a> and University City&#8217;s <a href="http://technicallyphilly.com/tag/MentorTech-Ventures">MentorTech Ventures</a>. <a href="http://www.webanalyticsworld.net/2009/08/clickequations-complex-paid-search.html">Web Analytics World had an interview</a> with a company spokesman on the move.</li>
</ul>
<ul>
<li>Old City magazine <a href="http://www.the-scientist.com/2009/09/1/22/1/">The Scientist covers cheerleading science literacy</a> from Society Hill&#8217;s <a href="http://technicallyphilly.com/tag/darlene-cavalier">Darlene Cavalier</a>, with whom <a href="http://www.the700level.com/2009/08/science-cheerleader-darlene-cavalier-talks-science-literacy-poker-with-michael-jordan.html">we chatted for the700level</a> and enough to run <a href="http://technicallyphilly.com/2009/08/28/friday-qa-darlene-cavalier-the-science-cheerleader">our own Q&amp;A on Science Cheerleader</a>. Oh, and hey, <a href="http://blog.newsweek.com/blogs/thehumancondition/archive/2009/09/03/meet-the-science-cheerleader.aspx">a Newsweek blog also featured</a> Cavalier&#8217;s <a href="http://ScienceCheerleader.com">Science Cheerleader</a> site.</li>
</ul>
<ul>
<li><a href="http://www.philly.com/philly/business/breaking/20090901_Neat_Co__names_new_CEO.html">The Inquirer reports that a new CEO</a> has been named for University City-based business-organization software company <a href="http://technicallyphilly.com/tag/the-neat-company">Neat Co</a>.</li>
</ul>
<ul>
<li><a href="http://www.apple.com/downloads/dashboard/blogs_forums/geekadelphiawidget.html">Geekadelphia now has a Mac OS widget</a> that allows you to visit Philly&#8217;s premier tech blog without launching your browser. Geek&#8217;s <a href="http://geekadelphia.com/about/">Dan Tabor</a> is behind its creation, we&#8217;re told.</li>
</ul>
<ul>
<li>An Apple Store in Marlton, N.J. was hit by five masked robberies who stole 23 MacBooks, 14 iPhones and 9 iPod Touches in 31 seconds. Watch 6ABC coverage below.</li>
</ul>
<p><object id="otvPlayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="420" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowScriptAccess" value="always" /><param name="allowNetworking" value="all" /><param name="allowFullScreen" value="true" /><param name="src" value="http://cdn.abclocal.go.com/static/flash/embeddedPlayer/swf/otvEmLoader.swf?version=&amp;station=wpvi&amp;section=&amp;mediaId=6996090&amp;cdnRoot=http://cdn.abclocal.go.com&amp;webRoot=http://abclocal.go.com&amp;site=" /><param name="allowfullscreen" value="true" /><embed id="otvPlayer" type="application/x-shockwave-flash" width="420" height="281" src="http://cdn.abclocal.go.com/static/flash/embeddedPlayer/swf/otvEmLoader.swf?version=&amp;station=wpvi&amp;section=&amp;mediaId=6996090&amp;cdnRoot=http://cdn.abclocal.go.com&amp;webRoot=http://abclocal.go.com&amp;site=" allowfullscreen="true" allownetworking="all" allowscriptaccess="always"></embed></object></p>
<ul>
<li><strong>Our Most Trafficked Story of the Week: </strong><a href="../2009/08/31/tnt-the-state-of-hyperlocal-online-news-in-philadelphia" target="_blank">TNT: The state of hyperlocal online news in Philadelphia</a></li>
</ul>
<p><strong><em>Every Friday morning, we make sure you didnï¿½t miss anything with </em><em><a href="http://www.tphilly.com/category/friday-links"><strong>Friday Tech Links</strong></a></em><em>.</em></strong></p>
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		<title>Shop Talk: Devon Segel CEO of Dining Info and GoBYO.com</title>
		<link>http://technicallyphilly.com/2009/07/29/shop-talk-devon-segel-ceo-of-dining-info-and-gobyocom</link>
		<comments>http://technicallyphilly.com/2009/07/29/shop-talk-devon-segel-ceo-of-dining-info-and-gobyocom#comments</comments>
		<pubDate>Wed, 29 Jul 2009 12:30:01 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Shop Talk]]></category>
		<category><![CDATA[Bryn Mawr]]></category>
		<category><![CDATA[Cherry Hill]]></category>
		<category><![CDATA[departments]]></category>
		<category><![CDATA[Devon Segel]]></category>
		<category><![CDATA[Dining Info]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[GoBYO.com]]></category>
		<category><![CDATA[Joseph Segel]]></category>
		<category><![CDATA[Main Line]]></category>
		<category><![CDATA[Montgomery County]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[Startup Roundup]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Voorhees]]></category>
		<category><![CDATA[Web startups]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=4574</guid>
		<description><![CDATA[This is something of a family business. In 2005, serial entrepreneur Joseph Segel, a 1951 Wharton graduate who made a name for himself launching the Franklin Mint and the multibillion dollar home-shopping behemoth QVC, decided Philadelphia needed a database for its restaurants. He started with his own personal Excel spreadsheets, detailing restaurant information, offerings and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gobyo.com/"><img class="alignnone size-full wp-image-4789" title="gobyo-screenshot" src="http://technicallyphilly.com/wp-content/uploads/2009/07/picture-31.png" alt="gobyo-screenshot" width="420" /></a></p>
<p>This is something of a family business.</p>
<p>In 2005, serial entrepreneur <a href="http://en.wikipedia.org/wiki/Joseph_Segel">Joseph Segel</a>, a <a href="http://www.wharton.upenn.edu/alum_mag/issues/125anniversaryissue/segel.html">1951 Wharton graduate</a> who made a name for himself launching the <a href="http://www.franklinmint.com/">Franklin Mint</a> and the multibillion dollar home-shopping behemoth <a href="http://www.qvc.com/">QVC</a>, decided Philadelphia needed a database for its restaurants.</p>
<p>He started with his own personal Excel spreadsheets, detailing restaurant information, offerings and accomodations, but he wanted to expand it online.</p>
<p>So he turned to his 29-year-old, more tech-savvy granddaughter, Devon Segel, for help. She was busy building people-search databases for the American Red Cross with Comcast and Google during the melee of Hurricane Katrina, so occasional help and direction was all she could give.</p>
<div style="margin: 5px; padding: 10px; float: right; width: 185px; background-color: #cccccc;"><strong>A First Taste</strong><br />
Before Devon came aboard, her grandfather, the legendary founder of QVC Joseph Segel, <a href="http://foobooz.com/2006/06/166/">launched publicly in spring 2006</a> a Philly-only version of the site called BYOPhilly.com and was soon after called &#8220;a why-didn&#8217;t-I-think-of-this tool for Philly oenophiles&#8221; <a href="http://www.phillymag.com/restaurants/articles/for_foodies_only_august_2006/">by Philadelphia magazine</a>. At that point, though, their database accounted for a touch more than 1,110 restaurants, including fewer than half (471, to be exact) without liquor licenses, a small slice of what it does today.</div>
<p>He launched in spring 2006 an early incarnation of his idea, not just reviews or food writing but a comprehensive collection of information backed by deep data sets about the Philadelphia dining scene, which, of course, has a lot to do with <a href="http://en.wikipedia.org/wiki/BYO">BYO</a>-style neighborhood restaurants.</p>
<p>But Joseph, now 78, wanted Devon to bring her design and development background to what he aimed to be another in a more-than-two-dozen-long list of business ventures.</p>
<p>&#8220;He and I have always had a great relationship. He&#8217;s a very serious and focused businessman. I am a young woman whom he tries to groom into a serious and focused businesswoman,&#8221; says Devon, now CEO of Voorhees, N.J.-based Dining Info LLC, which operates <a href="http://GoBYO.com">GoBYO.com</a> and <a href="http://DiningInfo.com">DiningInfo.com</a> with plans of launching more. &#8220;He calls himself my &#8216;part-time adviser.&#8217;&#8221;</p>
<p>It wasn&#8217;t until 2007 that she took the job with pop pop, who splits his time between Bryn Mawr on the Main Line and Florida. Now, three years after first launching, their sites use a database that has some 100 data fields on 52,000 restaurants, including 17,000 BYOs, from 10 metro areas and growing.</p>
<p>Devon is sitting on a four-tiered revenue model, the funding to get there and, with a blurb mention due for the August issue of O Magazine, buzz surrounding a new look and focus.</p>
<p><span id="more-4574"></span></p>
<h3>THE PRODUCT AND ITS FUTURE</h3>
<p>&#8220;My grandfather will say to me, &#8216;de gustibus non est disputandum &#8211; there is no disputing tastes,&#8221; she says. &#8220;So we&#8217;re trying to make the objective out of subjective.&#8221;</p>
<p><img class="alignright size-full wp-image-4833" title="devon_segel_09mar09" src="http://technicallyphilly.com/wp-content/uploads/2009/07/devon_segel_09mar09.jpg" alt="devon_segel_09mar09" width="158" height="145" />For GoBYO.com, which Devon, 29, calls their &#8220;crown jewel&#8221; and a pattern for their future expansion, they are doing that with their &#8220;<a href="http://www.gobyo.com/popup.php?act=wine_ratings">quartet of ratings</a>,&#8221; which includes aggregating ratings from their secret stash of Web restaurant guides, <a href="http://www.gobyo.com/popup.php?act=wine_friendly_rating">a wine-friendly ratings list</a>, Yelp ratings and a most popular list.</p>
<p>The Cherry Hill-native says her company is also doing restaurant listings differently with its &#8220;patent-pending find-reviews process for each restaurant.&#8221;</p>
<p>Searching for a restaurant in a search engine will bring you a lot more choices &#8220;and a lot more noise&#8221; than you need, Devon says, so searching on Dining Info sites will more effectively help you find what restaurant you want and know if you want it. While the Web is chock full of restaurant ratings and listings, few are as complete, deep and growing as DiningInfo, she says, which brings returns from the 33,000 table-service restaurants its database has, or GoBYO.com, which pulls from the 17,000 BYO listings of its 52,000 database total.</p>
<p>And that&#8217;s just why GoBYO has become the lead project. Their vision for a major part of the company&#8217;s growth, Devon says, is expanding on its full database of restaurants to feed more niche-specific sites &#8212; like ones for sports bars, karaoke joints or family-friendly restaurants.</p>
<div style="margin: 5px; padding: 10px; float: right; width: 185px; background-color: #cccccc;"><strong>Using Domain names to boost SEO</strong><br />
When Devon joined her grandfather at DiningInfo in 2007, one of the first corporate events they attended together was a conference on search engine optimization. With that SEO knowledge and a strategy for expansion online, they squirreled away nearly 500 domains. While some are waiting to house new projects, others are currently pointing to their primary sites, with the hopes that search engines will pick up on those keywords and drive traffic. Below, see some examples of domains they&#8217;ve stockpiled.</p>
<ul>
<li>WineLovers.net</li>
<li>PhillyBYOB.com</li>
<li>IdinewithWine.com</li>
<li>WheretoBYO.com</li>
<li>DiningGoogle.com</li>
</ul>
</div>
<p>But first, Devon says, the focus is to make their current products, which are still operating on the elder Segel&#8217;s startup funding, profitable.</p>
<p>To do that, four primary revenue streams have been identified: merchandising, like the stealth wine caddie the company introduced today; offering their restaurant data to third party Web sites like community-focused sites; sponsorships with wine merchants, distributors and other industry players, and information and development-based sales like their iPhone application they say is being reviewed by Apple now. For $2.99, Devon says, it lets users find nearby restaurants based on dozens of data fields like offering wi-fi or being pet-friendly or a combination thereof.</p>
<p>&#8220;We have a lot going on,&#8221; she says.</p>
<h3>DEVON THE ENTREPRENEUR</h3>
<p>If this all seems pretty involved, don&#8217;t think Devon just walked into a sweet job from a deep-pocketed relative.</p>
<p>&#8220;My grandfather made me earn my position,&#8221; she says with a laugh.</p>
<p>She certainly has serious Web entrepreneur credentials. She has a design background with a fine arts degree from Muhlenberg College, a Master&#8217;s in marketing from Wharton, an MBA from Drexel and coding experience from her time with the Red Cross.</p>
<p>&#8220;We can develop an authority on restaurants,&#8221; she says. &#8220;We want anyone who wants to find the best places to savor wine or information on the best restaurants out there to do it with us.</p>
<p>That&#8217;s a long way from her grandfather&#8217;s Excel spreadsheets.</p>
<p>&#8220;Philadelphia has to be at the top of the list of the most BYO friendly restaurants in the country,&#8221; she says. &#8220;That&#8217;s where we started&#8230; I hope to grow together.&#8221;</p>
<p>-30-</p>
<p><em>Watch Devon on an April episode of podcast <a href="http://startupslive.tv/">StartupsLive.TV</a>, hosted by a very energetic young woman.</em></p>
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<p><em>Every Wednesday, <a href="../category/shop-talk"><strong>Shop Talk</strong></a> shows you what goes into a tech product, organization or business in the Philadelphia region. See others <a href="../category/shop-talk">here</a>.</em></p>
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		<title>Philly Startup Leaders to throw BBQ</title>
		<link>http://technicallyphilly.com/2009/07/02/philly-startup-leaders-to-throw-bbq</link>
		<comments>http://technicallyphilly.com/2009/07/02/philly-startup-leaders-to-throw-bbq#comments</comments>
		<pubDate>Thu, 02 Jul 2009 17:45:15 +0000</pubDate>
		<dc:creator>Sean Blanda</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Aaron McLean]]></category>
		<category><![CDATA[Blake Jannelle]]></category>
		<category><![CDATA[Camden]]></category>
		<category><![CDATA[Eight Eleven]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[Philly Startup Leaders]]></category>
		<category><![CDATA[South Street]]></category>
		<category><![CDATA[Tracey Welson-Rossman]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=4251</guid>
		<description><![CDATA[Update: Corrected the date Jennelle moved to the city. Philly Startup Leaders has come a long way from eight guys talking shop over beers in September 2007. &#8220;I knew right away it was not going to be a one-time thing,&#8221; co-founder Blake Jennelle says. Jennelle had been living in the city for two years before [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-4256" title="picture-9" src="http://technicallyphilly.com/wp-content/uploads/2009/07/picture-9.png" alt="picture-9" width="418" height="66" /></p>
<p><em><strong>Update</strong>: Corrected the date Jennelle moved to the city</em>.</p>
<p><a href="http://phillystartupleaders.org/">Philly Startup Leaders</a> has come a long way from eight guys talking shop over beers <a href="http://phillystartupleaders.org/about/">in September 2007</a>.</p>
<p>&#8220;I knew right away it was not going to be a one-time thing,&#8221; co-founder Blake Jennelle says.</p>
<p>Jennelle had been living in the city for two years before deciding to start his own company in 2007. As he attended various events, he met those in similar situations, each thinking they were alone. After speaking with one entrepreneur after another, he encouraged them to all come out and talk business.</p>
<p>Since that fateful first meeting, PSL has blossomed into the largest and most active community of startup entrepreneurs in the region.</p>
<p>&#8220;You wouldn&#8217;t have recognized the city two years ago,&#8221; says Jennelle pointing to explosion of technology and startup organizations in 2007, including his own.</p>
<p>Since 2007, PSL has added roughly 400 members and is preparing for what they consider their third major event &#8212; a BBQ offering a chance for startup companies to mingle and network with one another.</p>
<p><span id="more-4251"></span></p>
<div style="margin: 5px; padding: 10px; float: right; width: 155px; background-color: #cccccc;">
<p><strong><em>Event Details:</em></strong><strong></strong></p>
<p><strong>When</strong>: Thursday, July 9, 2009<br />
5:30 p.m. &#8211; 9:30 p.m.</p>
<p><strong>Where</strong>:<br />
Jamaican Jerk Hut<br />
1436 South St, Philadelphia, PA 19146</p>
<p><strong>How:</strong> <a href="https://philly-startup-leaders.ticketleap.com/bbq">Register</a></p>
<p>$15 for startups</p>
<p>$25 for others</p>
</div>
<p>In what PSL hopes is a big summer networking bash, their Summer BBQ will take place next Thursday, July 9th at the <a href="http://jamaicanjerkhutinc.com/jerk_home.html">Jamaican Jerk Hut</a> on South Street. The plan is to help current PSL members get to know each other while attracting those in the community that have yet to make it out to a PSL event.</p>
<p>&#8220;If you believe this city has massive potential &#8230; then [you] should absolutely be there. This is a community that&#8217;s pushing to make it happen in Philadelphia,&#8221; says co-organzier of the event Aaron McLean.</p>
<p>McLean, who is the creative director and an executive vice president at Camden, N.J.-based marketing firm <a href="http://eight-eleven.com/">Eight Eleven</a> is a member of PSL&#8217;s Board of Directors. McLean is also on of PSL&#8217;s six listed co-founders and was involved with the group from its early days.</p>
<p>McLean, along with Tracey Welson-Rossman, organizer of <a href="http://technicallyphilly.com/events/emerging-technology-for-the-enterprise-conference-rolls-into-philadelphia">March&#8217;s Emerging Technology for the Enterprise Expo</a>, has been put in charge of organizing the event.</p>
<p>To attend, tickets to the BBQ are $15 per person for startup companies and $25 for those not affiliated with a company or for those who belonging to a company that has been operational for longer than three years.</p>
<p>All who are interested may attend, though PSL strongly prefers that you are in someway involved, or interested in, the Philadelphia entrepreneurship community. In other words: don&#8217;t come to sell something and don&#8217;t just come for the food.</p>
<p>&#8220;We don&#8217;t want this to become what we call a service provider event where there are two entrepreneurs and 100 service providers,&#8221; says McLean who added that if you aren&#8217;t sure, check the group&#8217;s <a href="http://phillystartupleaders.org/about/">membership criteria</a>.</p>
<p>&#8220;We just want everyone to be relaxed and to get to know each other really well to build a stronger foundation for our community,&#8221; says McLean.</p>
<p><a href="https://philly-startup-leaders.ticketleap.com/bbq">Register for the BBQ</a></p>
<h3>THE FUTURE OF PSL</h3>
<p>As PSL is buckling down for the BBQ next week, we asked Jennelle what the future holds for Philly Startup Leaders.</p>
<p>With PSL boating roughly 400 members and well on its way to planning its third event, Jennelle acknowledges that the group&#8217;s initial goal of establishing a community is likely coming to a close. Now, he says, the group must turn its attention to sustainability.</p>
<p>&#8220;We have no dramatic dragons we are going to slay, [we want to] just continue being an inspirational force for entrepreneurship in Philly,&#8221; he says.</p>
<p>PSL now has some money in the bank from sponsorships and is now officially a nonprofit, making it a bit of a startup itself with a goal of providing a platform for anyone&#8217;s ideas to increase Philadelphia&#8217;s profile in the national startup community, all while providing support to newcomers.</p>
<p>&#8220;It&#8217;s not about sitting around and bitching [about] how hard it is to start a company here. We&#8217;re entrepreneurs, let&#8217;s do something about it,&#8221; Jennelle says.</p>
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		<title>RJ Metrics makes a rap video and admits it</title>
		<link>http://technicallyphilly.com/2009/05/26/rj-metrics-makes-a-rap-video-and-admits-it</link>
		<comments>http://technicallyphilly.com/2009/05/26/rj-metrics-makes-a-rap-video-and-admits-it#comments</comments>
		<pubDate>Tue, 26 May 2009 21:01:36 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Arts & Entertainment]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Jake Stein]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[RJMetrics]]></category>
		<category><![CDATA[Robert Moore]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=3327</guid>
		<description><![CDATA[And now for something totally different. You may be tired of the ironic rap video &#8212; we know we are &#8212; but sometimes an old idea can pass. Does this? Jake Stein and Robert Moore, the two Ivy League-educated entrepreneurs behind the business intelligence dashboard RJ Metrics that opened up shop earlier this month, have [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3328" class="wp-caption alignnone" style="width: 430px"><img class="size-full wp-image-3328" title="rj-metrics" src="http://technicallyphilly.com/wp-content/uploads/2009/05/rj-metrics.jpg" alt="rj-metrics" width="420" /><p class="wp-caption-text">Jake Stein at left and Robert Moore at right of business dashboard firm RJ Metrics performing in their &quot;Business Intelligence&quot; rap video.</p></div>
<p>And now for something totally different.</p>
<p>You may be tired of the ironic rap video &#8212; we know we are &#8212; but sometimes an old idea can pass. Does this?</p>
<p>Jake Stein and Robert Moore, the two Ivy League-educated entrepreneurs behind the business intelligence dashboard <a href="http://technicallyphilly.com/features/rjmetrics-mining-business-database-information">RJ Metrics that opened up shop earlier this month</a>, have <a href="http://themetricsystem.rjmetrics.com/2009/05/26/business-intelligence-rap-video/">broken from their cipher and put business on wax</a>.</p>
<p>Stein, who lives in Center City, sings the hook and plays straight man to Moore in their single &#8220;Straight Outta Camden,&#8221; noting <a href="http://themetricsystem.rjmetrics.com/2009/05/19/rjmetrics-relocates-world-headquarters/">their recent move to the Rutgers University-Camden tech incubator</a>.</p>
<p>Peep the video and score an exclusive download after the jump.</p>
<p><span id="more-3327"></span>The track features lyrics about VCs and balance sheets on a beat from Adamack of New Jersey-based <a href="http://www.openmindsentertainment.com/" target="_blank">Open Minds Entertainment</a>. Listen below, or download the track <a href="http://rjmbi.s3.amazonaws.com/RJMetrics-Business-Intelligence.mp3">here</a>.</p>
<p>Look out for all the killer lines, including: &#8220;You got a social app? Well, it&#8217;s a disgrace, look. &#8216;Cause even Facebook can&#8217;t even make money on Facebook.&#8221;</p>
<p>See their complete lyrics &#8212; with links, of course &#8212; on <a href="http://themetricsystem.rjmetrics.com/2009/05/26/business-intelligence-rap-video/">their company blog, The Metric System</a>.</p>
<p><object width="430" height="355"><param name="movie" value="http://www.youtube.com/v/za0nyYbp6is&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6&amp;border=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/za0nyYbp6is&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6&amp;border=1" type="application/x-shockwave-flash" wmode="transparent" width="430" height="355"></object></p>
<p>Digg it <a href="http://digg.com/tech_news/Web_Startup_s_Nerdcore_Rap_Video_Business_Intelligence">here</a>, and get someone from our community some love &#8212; if they really want it.</p>
<p>Of the future, Stein, who seemed at least a little hesitant on whether this was a good idea, says, &#8220;Yes, unfortunately there may be something in the works, and, depending on the response from this, the group could come back for a reunion tour.&#8221;</p>
<p>RJ Metrics plans to help small and medium-sized businesses that collect data about their customers better use that information to chart user behavior.</p>
<p>So, is it funny or not? Is it two young, successful entrepreneurs having fun or an attack on professionalism? It&#8217;s bold, to be sure, think the risk will work out?</p>
<p>More importantly, what&#8217;s your favorite line?</p>
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		<title>Lockheed Martin developing smarter robotics in South Jersey</title>
		<link>http://technicallyphilly.com/2009/05/20/lockheed-martin-developing-smarter-robotics-in-south-jersey</link>
		<comments>http://technicallyphilly.com/2009/05/20/lockheed-martin-developing-smarter-robotics-in-south-jersey#comments</comments>
		<pubDate>Wed, 20 May 2009 12:30:38 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Cherry Hill]]></category>
		<category><![CDATA[Lockheed Martin]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[Philadelphia Business Journal]]></category>
		<category><![CDATA[robotics]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=3168</guid>
		<description><![CDATA[A major corporation&#8217;s subdivision in our region is becoming a leading innovator in &#8220;brain-inspired computing,&#8221; according to a Philadelphia Business Journal story by their technology writer Peter Key, who, our sources tell us, can rock a mean air guitar. The Cherry Hill-based Lockheed Martin Advanced Technology Laboratories has spent the last four years researching &#8220;brain-inspired [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-3169" title="sciam_special-robotics" src="http://technicallyphilly.com/wp-content/uploads/2009/05/sciam_special-robotics-237x300.jpg" alt="sciam_special-robotics" width="200" height="\" />A major corporation&#8217;s subdivision in our region is becoming a leading innovator in &#8220;brain-inspired computing,&#8221; <a href="http://philadelphia.bizjournals.com/philadelphia/blogs/technology/2009/05/lockheed_making_computers_more_human.html">according to a Philadelphia Business Journal story</a> by their technology writer <a href="http://networking.bizjournals.com/Peter14">Peter Key</a>, who, our sources tell us, can rock a mean air guitar.</p>
<p>The Cherry Hill-based <a href="http://www.atl.external.lmco.com/">Lockheed Martin Advanced Technology Laboratories</a> has spent the last four years researching &#8220;brain-inspired computing&#8221; and is poised to make inroads in the science fiction-style technology, fueled by recent funding from the <a href="http://www.darpa.mil/">Defense Advanced Research Projects Agency</a> &#8212; which is credited for offering the initial funding for <a href="http://www.darpa.mil/internetbibliography.html">a little project that helped lead to the Internet</a>.</p>
<p><span id="more-3168"></span>Lockheed&#8217;s research falls into four general categories, <a href="http://philadelphia.bizjournals.com/philadelphia/blogs/technology/2009/05/lockheed_making_computers_more_human.html">Key reports</a>:</p>
<ol>
<li><strong>brain-inspired attentional search</strong> &#8212; involves monitoring the electrical activity of a person&#8217;s brain and using human information retention tools to improve computer recognition</li>
<li><strong>brain box research</strong> &#8212; involves teaching computers to learn by designing them to recognize when their previous tasks are applicable to new situations, reducing redundancy</li>
<li><strong>sensor box research</strong> &#8212; involves programming computers to discount large amounts of information except the most necessary pieces, increasing speed and evaluation skills</li>
<li><strong>attentional analysis</strong> &#8212; involves teaching computers to use orientation, color and motion to scan large amounts of multimedia to identify relevance</li>
</ol>
<p>Much of this technology is said to be &#8220;security&#8221; orientated, which I hope frightens you as much as it does me.</p>
<p>And, below, dessert. No robots were hurt in the filming of this Messianic promotional video from Lockheed.</p>
<p><object width="430" height="355"><param name="movie" value="http://www.youtube.com/v/kmtCMlz0-8I&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6&amp;border=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/kmtCMlz0-8I&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6&amp;border=1" type="application/x-shockwave-flash" wmode="transparent" width="430" height="355"></object></p>
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		<title>Shop Talk: Anthony Ruiz of Samurai Virtual Tours</title>
		<link>http://technicallyphilly.com/2009/05/13/shop-talk-anthony-ruiz-of-samurai-virtual-tours</link>
		<comments>http://technicallyphilly.com/2009/05/13/shop-talk-anthony-ruiz-of-samurai-virtual-tours#comments</comments>
		<pubDate>Wed, 13 May 2009 15:33:23 +0000</pubDate>
		<dc:creator>Sean Blanda</dc:creator>
				<category><![CDATA[Shop Talk]]></category>
		<category><![CDATA[Anthony Ruiz]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[Samurai Virtual Tours]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=2946</guid>
		<description><![CDATA[You may have seen Anthony Ruiz in the corner of events like Refresh Philly diligently setting up his tripod. While Ruiz may first appear to be another semi-serious amateur photographer taking pictures for his Flickr feed, he is the owner of Samurai Virtual Tours, a South Jersey-based company that stitches together photographs, audio and video [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2948" class="wp-caption alignnone" style="width: 430px"><a href="http://technicallyphilly.com/wp-content/uploads/2009/05/refresh540x250.jpg"><img class="size-full wp-image-2948" title="refresh540x250" src="http://technicallyphilly.com/wp-content/uploads/2009/05/refresh540x250.jpg" alt="Samurai's Owners Carole (left) and Anthony Ruiz" width="420" height="194" /></a><p class="wp-caption-text">Samurai&#39;s Owners: The husband and wife team of Carole (left) and Anthony Ruiz at the March Refresh Philly event.</p></div>
<p>You may have seen Anthony Ruiz in the corner of events like <a href="http://technicallyphilly.com/tag/refresh-philly">Refresh Philly</a> diligently setting up his tripod.</p>
<p>While Ruiz may first appear to be another semi-serious amateur photographer taking pictures for his Flickr feed, he is the owner of <a href="http://samuraivirtualtours.com/">Samurai Virtual Tours</a>, a South Jersey-based company that stitches together photographs, audio and video to create vivid virtual experiences for businesses and events.</p>
<p>&#8220;We&#8217;re loving meeting the technology lovers in Philly,&#8221; said Ruiz who originally started the business in upstate New York, but moved to the Garden State to be closer to family. He says that South Jersey offers a proximity to several big cities as well as bunch of untapped non-tech related business in New Jersey.</p>
<p>Creating interactive tours takes a lot more work that using the panoramic mode on your point and shoot. After the jump, Ruiz gives us a peak into how he turns a dozen pictures into the closest thing the Internet has to virtual reality, and all without that awkward headset.<span id="more-2946"></span></p>
<p><img class="size-full wp-image-2952 alignright" title="samlogo" src="http://technicallyphilly.com/wp-content/uploads/2009/05/samlogo.gif" alt="samlogo" width="170" height="144" />A virtual tour may seem like just another unnecessary gizmo to add to a Web page, but a well crafted tour can help move whatever the site is selling.</p>
<p>&#8220;It&#8217;s a marking tool. People want interactivity and people want to control their experience,&#8221; said Ruiz who at first expected real estate clients to be his bread and butter when starting the company in 2006. But Samurai has since done work for the <a href="http://ymcagloco.org/">Gloucester County YMCA</a>, the <a href="http://www.adventureaquarium.com/">Adventure Aquarium</a> and the <a href="http://www.arcadia.edu/">university-formerly-known-as-Beaver</a>.</p>
<p>A good virtual tour, <a href="http://samuraivirtualtours.com/Client-Examples/Featured-Tours">like these</a>, first starts with six to 21 images taken with a fish eye lens on a Cannon SLR camera mounted on a special tripod. In some instances, Samurai will take several <a href="http://en.wikipedia.org/wiki/High_dynamic_range_imaging">High Dynamic Range</a> versions of the same frame at different light levels to help make the photos look as if they were being seen by the human eye instead of just pixels on a computer screen. Because the human eye has a wider range of light sensitivity than a digital sensor, a good set of HDR photos can give a tour that extra-realistic touch.</p>
<p>The company will combine the exposures using <a href="http://www.hdrsoft.com/download.html">Photomatix</a> and then stitch the photos together. After the photos are strung together, the company then goes over each image in Photoshop and hand corrects any errors.</p>
<p>&#8220;Most companies don&#8217;t have that human element to fix errors the computer didn&#8217;t catch,&#8221; said Ruiz.</p>
<p>The images are then dropped into a flash viewer program to complete the 360 degree effect.</p>
<p>&#8220;It&#8217;s a secret,&#8221; said Ruiz when asked about the details. There the company can add hot spots that play video, sound or display text when clicked such as this tour made <a href="http://blog.samuraivirtualtours.com/pano/bcni09/phillycom/index.html">chronicling a BarCamp NewsInnovation session</a> by the Philadelphia Inquirer and Philly.com.</p>
<p>For those looking to do some home brewed virtual tours on the cheap, Ruiz recommends dropping photos into <a href="http://fieldofview.com/flickrtools/">SPi-V&#8217;s free Flickr tool</a> using panorama feature that is included in many consumer cameras, <a href="http://www.flickr.com/groups/equirectangular/">like these folks have done</a>. However, if you would like the professional product, there is a couple in New Jersey that may be willing to help.</p>
<p><em>Every Wednesday, <a href="../category/shop-talk"><strong>Shop Talk</strong></a> shows you what goes into a tech product, organization or business in the Philadelphia region. See others <a href="../category/shop-talk">here</a>.</em></p>
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		<title>RJMetrics mining business database information</title>
		<link>http://technicallyphilly.com/2009/05/12/rjmetrics-mining-business-database-information</link>
		<comments>http://technicallyphilly.com/2009/05/12/rjmetrics-mining-business-database-information#comments</comments>
		<pubDate>Tue, 12 May 2009 12:35:13 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Jake Stein]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[openings]]></category>
		<category><![CDATA[Princeton University]]></category>
		<category><![CDATA[Rittenhouse]]></category>
		<category><![CDATA[RJMetrics]]></category>
		<category><![CDATA[Robert Moore]]></category>
		<category><![CDATA[software development]]></category>
		<category><![CDATA[Startup Roundup]]></category>
		<category><![CDATA[University of Pennsylvania]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=2889</guid>
		<description><![CDATA[At least two Ivy League kids graduated in 2006, took fat-salaried jobs at the same New York City equity firm and returned to Philadelphia to reach fame and fortune by mining data for the nation&#8217;s small businesses. The story continues still. Today is the public opening of RJMetrics, a business intelligence dashboard and brainchild of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2891" title="picture-2" src="http://technicallyphilly.com/wp-content/uploads/2009/05/picture-2.png" alt="picture-2" width="429" /></p>
<p>At least two Ivy League kids graduated in 2006, took fat-salaried jobs at the same New York City equity firm and returned to Philadelphia to reach fame and fortune by mining data for the nation&#8217;s small businesses.</p>
<p>The story continues still.</p>
<p>Today is the public opening of <a href="http://www.rjmetrics.com/">RJMetrics</a>, a business intelligence dashboard and brainchild of a pair of 25-year-olds with regional ties: Robert J. Moore and Jake Stein. They want to help small and medium-sized businesses that collect data about their customers better use that information to chart user behavior.</p>
<p>And like any good idea, it came to them while they should have been doing something else.</p>
<p><span id="more-2889"></span>Back at that New York equity firm, they&#8217;d spend hundreds of hours hand perfecting data from a company&#8217;s database, deciding just what might be likely revenue projections and user-action based on available information. Their research was valuable, time-consuming and costly.</p>
<p>It&#8217;s been done that way for years, almost always in one of two ways, Moore says.</p>
<p>The real detailed work would be done by either an in-house database administrator paid a six-figure salary or a high-end business intelligence agent that has its own consultants to cobble it all together.</p>
<p>That personalized work is still valuable for larger, older and more established companies with multiple legacy databases. but many smaller, newer e-commerce companies driving less than $100 million a year in profits don&#8217;t have a cost-effective alternative &#8212; until RJMetrics, our Ivy League boys say.</p>
<p>They&#8217;ll focus their business on e-commerce and subscription-based clients. Their software, developed by Moore, segments a company&#8217;s customer set to find user behavior trends for things like likelihood of repeat visit or purchase, preferences and future actions. The company&#8217;s focus, Moore says, is any business with an e-commerce division, online subscriptions or any other business that collects user data, from social media sites to online newsletters. RJMetrics will be able to offered detailed assessments of trending user behaviors and likely preferences.</p>
<p>&#8220;This is valuable stuff at a far cheaper rate for people who really need it,&#8221; Moore says.</p>
<p><em>Watch their product demo below.</em></p>
<p><object id="viddler" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="420" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="data" value="http://www.viddler.com/player/27d8b78f/" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.viddler.com/player/27d8b78f/" /><param name="name" value="viddler" /><param name="allowfullscreen" value="true" /><embed id="viddler" type="application/x-shockwave-flash" width="420" height="320" src="http://www.viddler.com/player/27d8b78f/" name="viddler" allowfullscreen="true" allowscriptaccess="always" data="http://www.viddler.com/player/27d8b78f/"></embed></object></p>
<p>Last summer, Moore left the equity firm and began refining the software that could do those tasks more reliably and far faster. Stein followed suit in October &#8212; focusing on the user interface side of things. The team founded RJMetrics and began testing reliability and efficiency on the businesses of friends and known clients.</p>
<p>Turns out, the thing actually works, and they want to base their operations here, where it&#8217;s called a hoagie.</p>
<p>Moore grew up in Glassboro, N.J. and followed the local high school with four years at Princeton University. Though he spent two years in New York, his family and his high school sweetheart &#8211; to whom he is now engaged Â - are decidedly Philly regional entities.</p>
<p>Stein grew up in North Jersey&#8217;s Morris County but got an education at the University of Pennsylvania. His girlfriend got a gig in Philly and has an affinity to the city.</p>
<p>Now, Moore is the primary programmer and Stein the primary hawker. Moore lives in Collingswood and Stein in Rittenhouse.</p>
<p>With those ties, cheap real estate, a certain uniqueness and a valuable urban hub, Philadelphia seemed like a simple choice.</p>
<p>&#8220;There were a lot of reasons pointing us this way. A lot of the best portfolio companies I&#8217;ve seen are not in Silicon Valley &#8212; they&#8217;re doing something special somewhere different,&#8221; Stein says.&#8221; We&#8217;d also like to play a significant role in the growing up of a tech scene, and we can do that here.&#8221;</p>
<p>&#8220;I like that.&#8221;</p>
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		<title>Friday Q&amp;A: Chuck Sacco, CEO of PhindMe Mobile</title>
		<link>http://technicallyphilly.com/2009/04/24/friday-qa-chuck-sacco-of-phindme-mobile</link>
		<comments>http://technicallyphilly.com/2009/04/24/friday-qa-chuck-sacco-of-phindme-mobile#comments</comments>
		<pubDate>Fri, 24 Apr 2009 18:30:55 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Friday Q and A]]></category>
		<category><![CDATA[Chuck Sacco]]></category>
		<category><![CDATA[Drexel University]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[PhindMe Mobile]]></category>
		<category><![CDATA[University City]]></category>
		<category><![CDATA[West Philadelphia]]></category>

		<guid isPermaLink="false">http://technicallyphilly.com/?p=1872</guid>
		<description><![CDATA[It&#8217;s a helluva school project. While completing MBA degrees at Drexel University in 2006, Chuck Sacco, Doug Bellenger and two others founded PhindMe Mobile, with vague plans on improving the mobile Web-based interaction between businesses and their customers. Since then, two have bailed and now CEO Sacco and COO Bellenger are leading a small team [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.phindme.net"><img class="alignnone size-full wp-image-1875" title="phindme" src="http://technicallyphilly.com/wp-content/uploads/2009/04/phindme.jpg" alt="phindme" width="420" /></a></p>
<p>It&#8217;s a helluva school project.</p>
<p>While completing MBA degrees at Drexel University in 2006, Chuck Sacco, Doug Bellenger and two others founded <a href="https://www.phindme.net"><strong>PhindMe Mobile</strong></a>, with vague plans on improving the mobile Web-based interaction between businesses and their customers.</p>
<p>Since then, two have bailed and now CEO Sacco and COO Bellenger are leading a small team crafting the future of mobile Web direct-to-consumer advertising.</p>
<p>Sacco, who did his undergraduate work at St. Joseph&#8217;s University, has a few technology startups in his past and has learned from them, he said.</p>
<p>&#8220;For me, it’s always been about having platforms where you can plug in functions and take them into new markets as the world changes,&#8221; he said.</p>
<p>PhindMe, has to be an example of that &#8211; one on which Sacco was willing to bet. He and Bellenger put in about $80,000 of their own capital to launch, and last June they borrowed nearly $225,000 more from friends and family, <a href="http://philadelphia.bizjournals.com/philadelphia/stories/2009/03/02/smallb1.html">according to the Philadelphia Business Journal</a>. They launched in October, and they say they&#8217;ll break even as early as June &#8211; helped by the <a href="http://www.phillypreneurs.com/2009/03/philly-startup-phindmenet-needs-your-vote-phillypreneurs/">national attention</a> they&#8217;ve gotten in advertising communities.</p>
<p>Below see how the South Jersey native &#8211; who says he has &#8220;always considered Philadelphia as home&#8221; &#8211; describes PhindMe&#8217;s future and for whom the alumnus of St. Joe&#8217;s and Drexel cheers in Big Five basketball.</p>
<p><span id="more-1872"></span><em>Transcript of interview was edited for length and clarity.</em></p>
<ol>
<li><strong>Tell us about PhindMe Mobile and why we should be paying attention.</strong><br />
<strong><img class="size-full wp-image-1990 alignright" title="chuck-sacco-pic-oct2007-email2-compressed" src="http://technicallyphilly.com/wp-content/uploads/2009/04/chuck-sacco-pic-oct2007-email2-compressed.jpg" alt="chuck-sacco-pic-oct2007-email2-compressed" width="175" height="175" /></strong>PhindMe Mobile is part of what is an emerging $8 billion mobile web content market.  That market is the massive shift of information from one media &#8211; PC-based Web &#8211; to another &#8211; mobile-based web. But it’s more than just providing a way to get good, relevant content accessible on mobile devices. It’s providing businesses with a way to leverage that content to improve their marketing to an increasingly mobile consumer.<br />
Since we built a platform to scale in a big way, we’re not going after a small number of big projects. And we’re not trying to be seen as a development tool. For us, it’s really about how to do we make it as easy as possible to get as many businesses using our tools as possible.  It should be as easy as email or blogging.<br />
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<li><strong>So what do you offer customers?</strong><br />
We have evolved quite a lot since our initial concept. At that time, we were just looking at how to use the GPS feature on cell phones to help consumers find local business information. Even though only a few years ago, this was before the iPhone, before text messaging really took off, and before a lot of the mainstream interest in social networks. Our focus was providing timely and relevant information about any business to consumers.<br />
From our original concept, we evolved the business model a couple of times, eventually figuring that the core problem for consumers was going to be the lack of readable and actionable-information content about businesses. While businesses have a lot of web-based information, very little of it is natively useful on a cell-phone Internet browser, largely due to the differences in the medium &#8211; remember the old adage &#8220;the medium is the message.&#8221; So we set out to solve that problem by giving businesses a tool to help them deliver content to consumers in a way that is easily digestible and actionable.</li>
<li><strong>What is PhindMe&#8217;s relationship to Drexel?</strong><br />
We are big fans of Drexel, especially their <a href="http://www.lebow.drexel.edu/">LeBow School of Business</a>. Because the original business concept grew out of an MBA class project that later was entered in their business plan competition, we have a strong affinity to Drexel. They have been big supporters, and moving our business into their <a href="http://www.lebow.drexel.edu/Centers/Baiada/index.php">Baiada Center for Entrepreneurship</a> was a natural choice. We get access to great physical resources, advisers and students who have been a big part of our progress.</li>
<li><strong>OK, you&#8217;re a big fan of Drexel, but you did your undergrad at St. Joe&#8217;s. So, who&#8217;s your horse in Big Five basketball?<br />
</strong>I guess my heart is still with St. Joe&#8217;s when it comes to basketball.  St. Joe&#8217;s has had some great teams over the years, and hopefully they will approach <a href="http://news.google.com/news/url?sa=t&amp;ct2=us%2F0_0_s_1_0_t&amp;usg=AFQjCNG-fIzWAirQAvyT9r2q4afTncMT3w&amp;cid=1329056114&amp;ei=GrXgSdDEGKWQmAfg0_No&amp;rt=SEARCH&amp;vm=STANDARD&amp;url=http%3A%2F%2Fwww.philly.com%2Fphilly%2Fsports%2Fcolumnists%2F42513957.html">what Villanova has done recently</a>.</li>
<li><strong>What is the future of technology and marketing? Can Philadelphia be a major player in it?</strong><br />
Marketing in the future is going to be mostly about technology. Marketing is a funny business. While there will always be the creative elements, marketing firms are by their nature not very scalable. The big firms can squeeze out margins consistently, and a lot of that has to do with the fact they use technologies in the right way. So I’d like to see Philadelphia focus in that area, determining how we can make marketing a more powerful engine for the economy.</li>
<li><strong>What&#8217;s your take on the region&#8217;s innovation culture?</strong><br />
The Philly tech scene is emerging as an amazing resource for entrepreneurs, investors and service providers alike. I’m almost getting tired of saying “it’s getting better” because I think it’s getting to the point where it is better. But it is also different. We can’t be like Silicon Valley because this isn’t Silicon Valley. That’s OK, and actually good, because what it means is that we can differentiate on the things that make us unique &#8211; people, geography, schools, etcetera. Those unique qualities seemed to have been better defined over the past couple of years by the community.</li>
<li><strong>What is the future of PhindMe Mobile?</strong><br />
Our future is less about cool new features and more about ensuring we have the most efficient ways to distribute our products. Right now we are really focused on generating leads, creating new customers and providing them a great set of tools. Hopefully you’ll see some new distribution deals for us where we get our products into the hands of some big players and become known as the new standard for the mobile web.</li>
</ol>
<p><em>Every Friday, Technically Philly brings an interview with a leader or innovator in Philadelphia’s technology community. See others <a href="../category/friday-q-and-a">here</a>.</em></p>
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		<title>Lockheed Martin engineers get a chance to play on Space Day</title>
		<link>http://technicallyphilly.com/2009/04/16/lockheed-martin-engineers-get-a-chance-to-play-on-space-day</link>
		<comments>http://technicallyphilly.com/2009/04/16/lockheed-martin-engineers-get-a-chance-to-play-on-space-day#comments</comments>
		<pubDate>Thu, 16 Apr 2009 15:25:48 +0000</pubDate>
		<dc:creator>Brian James Kirk</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Lockheed Martin]]></category>
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		<guid isPermaLink="false">http://technicallyphilly.com/?p=2082</guid>
		<description><![CDATA[There&#8217;s something about Lockheed Martin&#8217;s Space Day plans that reminds us of the 1983 geekcult classic WarGames. Maryland-based Lockheed Martin, which has offices throughout the region, including Cherry Hill, and is usually embroiled in our ongoing coverage of scary regional military tech innovation (yes, we&#8217;re considering a regular category), is doing something for the kids. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-2083" title="wiiremote" src="http://technicallyphilly.com/wp-content/uploads/2009/04/wiiremote.jpg" alt="wiiremote" width="420" height="212" /></p>
<p>There&#8217;s something about Lockheed Martin&#8217;s <a href="http://www.spaceday.com">Space Day</a> plans that reminds us of the 1983 geekcult classic <a href="http://www.imdb.com/title/tt0086567/">WarGames</a>.</p>
<p>Maryland-based<a href="http://technicallyphilly.com/tag/lockheed-martin"> Lockheed Martin</a>, which has offices throughout the region, including Cherry Hill, and is usually embroiled in our ongoing coverage of <em><a href="http://technicallyphilly.com/shop-talk/shop-talk-trueposition-knows-exactly-where-you-are-right-now">scary regional military tech innovation</a></em> (yes, we&#8217;re considering a regular category), is doing something for the kids.</p>
<p>The company plans to ooh-and-ahh middle-schoolers by showing off human-computer interaction concepts with Nintendo Wii remotes, <a href="http://news.prnewswire.com/ViewContent.aspx?ACCT=109&amp;STORY=/www/story/04-14-2009/0005005661&amp;EDATE=">according to a press release</a>.</p>
<p>The demonstrations will take place on May 1 at Lockheed&#8217;s Advanced Technology Laboratories locations in New Jersey and Virginia in celebration of the company&#8217;s international Space Day, its effort to scout K-12 geeks globally.</p>
<p><em>&#8220;Shall we play a game?&#8221;</em></p>
<p><span id="more-2082"></span>Engineers will pair Wiimote controllers with <a href="http://en.wikipedia.org/wiki/Tangible_User_Interface">Tangible User Interface</a> applications, and wax poetic about interface interaction by speech, gestures and intuition.</p>
<p>The company will also be showing off computer networking, engineering principals, and robotics—yawn. And a small rocket will be launched—rawr.</p>
<p>In attendance will be employee children and local students from <a href="http://carusi.cherryhill.k12.nj.us/">Carusi Middle School</a> in Cherry Hill, <a href="http://www.pennsauken.net/phifer.html">Howard M. Phifer Middle School</a> in Pennsauken and <a href="http://www.hvrsd.k12.nj.us/BearTavern/home/welcome.html">Bear Tavern</a> Science Fair winners in Titusville.</p>
<p>C&#8217;mon Lockheed, let&#8217;s not kid ourselves. We know this is less about the kids as it is about getting a Wii console in the company break room. We&#8217;re planning the same here at Technically Philly—soon as we get an office.</p>
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		<title>Lockheed Martin launches rocket, trains foreigners</title>
		<link>http://technicallyphilly.com/2009/03/26/lockheed-martin-launches-rocket-trains-foreigners</link>
		<comments>http://technicallyphilly.com/2009/03/26/lockheed-martin-launches-rocket-trains-foreigners#comments</comments>
		<pubDate>Thu, 26 Mar 2009 12:30:11 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bucks County]]></category>
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		<guid isPermaLink="false">http://technicallyphilly.com/?p=1568</guid>
		<description><![CDATA[Two regional subsidiaries of Lockheed Martin, Bethesda, Maryland&#8217;s friendly neighborhood military logistics multinational corporation, got good news this week. Yes, it&#8217;s another round of scary regional military tech innovation. Their Newton-based space systems arm was part of the design and construction of a new global-positioning satellite that was rocket-launched into space on Tuesday, according to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-large wp-image-1595" title="050512-F-2295B-210" src="http://technicallyphilly.com/wp-content/uploads/2009/03/lockheed_martin_f-22-1024x661.jpg" alt="050512-F-2295B-210" width="420" /></p>
<p>Two regional subsidiaries of Lockheed Martin, Bethesda, Maryland&#8217;s friendly neighborhood military logistics multinational corporation, got good news this week.</p>
<p>Yes, it&#8217;s another round of scary regional military tech innovation.</p>
<p>Their Newton-based <a href="http://www.lockheedmartin.com/ssc/">space systems arm</a> was part of the design and construction of a new global-positioning satellite that was rocket-launched into space on Tuesday, <a href="http://www.lockheedmartin.com/news/press_releases/2009/032409ss_gpslaunch.html">according to a company press release</a>.</p>
<p>That came a day after the company&#8217;s <a href="http://www.lockheedmartin.com/ms2/">maritime systems and sensors firm</a> won a $10.7 million contract from the U.S. Navy, <a href="http://www.lockheedmartin.com/news/press_releases/2009/032309_LM_LCS_Contract.html">according to another presser</a>.</p>
<p><span id="more-1568"></span>Their GPS Block IIR-20(M) satellite took to the skies from Cape Canaveral Air Force Station in Florida. It was a joint project with the U.S. Air Force under a $6 million contract.ï¿½ The launch was the seventh in a line of eight IIR satellites that the company&#8217;s team modernized for the Global Positioning Systems Wing, Space and Missile Systems Center at Los Angeles Air Force Base.</p>
<p>Their maritime division&#8217;s Navy contract is to provide training to Japanese and Norwegian crews whose ships are equipped with the Aegis Weapon System, which Lockheed develops in beautiful Moorestown, N.J.</p>
<p>The Japanese crews will be trained in Moorestown or at the Dahlgren, Va., home of the Naval Surface Warfare Center, which awarded the contract. Lockheed will handle the Norwegian crews in Norway or Dahlgren.</p>
<p>The training is expecting to complete the training by March 2012.</p>
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