Mason and Megan Wendell: from indie record execs to husband-wife branding and design Drupal team

Seems like ditching the record label for the branding and design firm was the right way to go.

Mason and Megan Wendell, the husband-wife team behind Mount Airy-based Canary Promotion + Design, met at the Berklee College of Music in Boston.

“We started our own record label (Solarmanite Records) to release our own music and some other artists, and more and more bands started coming to us for advice on everything from how to publicize a release to how to get a barcode,” says Megan, 35, who handles the marketing side of the firm.

So they started a business doing just that outside of New York City, where she was working for a dotcom and Mason was handling Web work on Wall Street. By early 2002, the duo moved to Philadelphia and found a niche in the region’s arts and culture community.

Now they have a heavy hand in the look and feel of the Philly arts scene and open source content management system Drupal is their tool of choice.

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TNT: Philly Electric Wheels to host opening reception, change transport in city

Afshin Kaighobady outside his new Mount Airy electric-assist bicycle shop on Oct. 8, 2009. Photo: Pam Rogow for Technically Philly

It was a yellow bicycle. That much Afshin Kaighobady remembers clearly.

On cool mornings in 1969, the 10-year-old would ride to the bakery near his home in Tehran to buy his mother fresh bread. Riding on the flat roads of Iran’s sprawling capital city at the foot of the Tochal mountains, Kaighobady can still remember his pride for riding his bike with just one hand, the other clutching a warm piece of naan fresh out of the bakery’s diesel-powered flames.

“The steam would pour off it, and so one bite and then another and soon I’d half finish the bread that was nearly as tall as I was, all the while steering this long, yellow treasure,” he says.

It is there, in Tehran in 1969, that Kaighobady first fell in love with bicycles. It is here, in the far hillier expanses of Mt. Airy in 2009, that Kaighobady, now 50, is hoping to create love for that transport’s next generation.

This Thursday, from 2 to 7 p.m., he’s hosting an opening reception for Philly Electric Wheels, his shop in this northwest Philadelphia neighborhood that he boasts is the first store in Pennsylvania, perhaps even the tri-state area, to exclusively sell and service electric-assist bicycles.

And he’s trying to convince the region that these bikes could be a large part of a greener, more comfortable, more practical way to commute.

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TNT: The state of hyperlocal online news in Philadelphia

Updated: 8/31/09 6:17 p.m., source title

Sarah Lockard should take more walks.

Earlier this summer, the Wayne native was on a long stroll when she decided she should contact Internet craft supply marketplace Etsy about working with AroundMainLine.com, the online magazine startup she launched last fall to cover the famed, ritzy swath of Philadelphia suburbs.

It was on another walk — one amid the crowds of last September spring’s blue-blooded Devon Horse Show — that the former B2B magazine sales executive decided the Main Line needed community coverage online.

Sarah Lockard

Both “epiphanies,” as Lockard called them, seem to have worked out just fine. AroundMainLine.com has partnered with Etsy to profile artisan goods from regional crafts-makers and, while she declined to disclose monthly revenue or funding, her online magazine features weekly content, has a Web designer on staff, photographers on call and a sidebar etched with advertising.

Lockard, 34, boasts that hers was the first for-profit online magazine in the Philadelphia region. But she won’t be the last.

The hyperlocal Web outfit — tied by geography, focused on a niche community and online-only — is meant to be a great wave of the future, seen by MSNBC’s recent purchase of crime and news aggregator EveryBlock, partnerships with online news startups and product launches like Outside.In and Patch.com.

Philadelphia has its first wave of adopters, but their sustainability is far less certain.

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PECO invests $4 million in smart distribution switches

PECO customers in the Philadelphia region could soon notice improvements to their electrical service. Or if things go as planned, they won’t notice at all.

PECO announced yesterday that 50 “smart” switches, which help prevent wide outages and improve service, are being installed on its grid in Delaware, Chester, Montgomery and Philadelphia counties this year, according to a press release.

At $50,000 to $60,000 per device, PECO has invested $4 million into the project. Installation will begin as soon as this month in Media, North Wales and the Roxborough section of northwest Philadelphia.

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Friday Tech Links: Mount Airy teen hacker in WSJ, Digital Philadelphia summit video and More

Ari Weinstein, 15, in the computer lab of Germantown Friends School, where he just finished 9th grade. Yukari Kane/The Wall Street Journal

In which we link out to the tech news from Philly and elsewhere (when it matters) that slips through the cracks and make it way fun. See others here.

Ari Weinstein is the youngest Mount Airy-based hacker we’ve featured on Technically Philly in our long and illustrious history.

Weinstein, 15, is apparently “getting job offers from Israel and all over the place,” and will follow in my footsteps and appear on Fox 29 Monday morning (See clip here), after his place in a Wall Street Journal cover story that ran this week, as reported dutifully by our boy Joe DiStefano.

Weinstein is a contributor to iJailBreak.com, a blog devoted to help users install unapproved software onto Apple’ iPhone and iPod touch products.

Dude is keeping it straight tech raw in northwest Philly, even while he’s in summer camp on the Left Coast. Dude’s father Ken is a developing playing a large role in something of a retail resurgence in Mount Airy, DiStefano reports, including his ownership of the Trolley Car Diner.

H/T Joey D

After the jump, more Ben Franklin Technology Partners dispute, a Digital Philadelphia op-ed and six other tech stories you should read, including our best read article of the week.

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Philly police to begin Segway patrols, please take them seriously

If you hang out on Main Street in Manayunk, you should begin seeing the Segway police patrols.

Officers on South Street, in University City, Center City and Southwest Philadelphia also begin using the new toys this week.

Try not to cringe at how ridiculous the two-wheeled, self-balancing, battery-powered vehicles may seem, because its role in law enforcement has been growing for years and doesn’t appear it will stop. More than 1,000 municipalities are using them for patrolling, according to the company.

Now, after a 10-day trial in April 2008, the Philadelphia Police Department is joining in.

The department announced yesterday that it received a donation of more than $60,000 toward the purchase of ten Segway PTs, according to a press release [PDF]. The funds came from the Philadelphia Police Foundation, a nonprofit that raises funds to purchase technology and other police equipment that are deemed outside the city’s budget. Yes, our police department takes charity.

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