Poptent: videographer social network with Conshohocken office expands, is hiring [VIDEO]
For those who gauge startup success by ‘traction,’ Mark Schoneveld says Poptent might be the region’s biggest web 2.0 success story.
Poptent, which hosts contests for brands for its community of video creators to make viral marketing videos, has continued to grow since launching in 2007, welcoming new users and bigger companies. It is hiring in Conshohocken, including engineers and social media savvy community leaders, and, adds Poptent Director of Community Schoneveld, the company has reached a positive cash flow, is now up to 40,000 registered users and is about to cross $3 million in creator payouts.
“What we started doing was totally experimental. Brands were getting used to crowd sourcing and giving up control,” said Schoneveld. “We’ve been at the forefront of crowdsourcing for years and now we’re taking it new places.”
The company takes a fee from big brands — like Southwest Airlines, Netflix, Anheuser Busch, Quiznos and others — and negotiates a rate for commercial video production, putting the bid out to its open community or specific members.
