Startup Roundup: PopTent’s viral Quiznos ads

Introducing Technically Philly’s Startup Roundup. Here, we’ll parse out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with the Startup Roundup’s dedicated RSS feed. If you’ve got news to share, get in touch.

Correction, 10:15 a.m.: The Nokia Blog is a news site that covers news about Nokia. The official Nokia blog is located at http://conversations.nokia.com.

MUST READS

Video viral ad creator PopTent, which connects brands with semi-pro video producers on the cheap, recently announced a series of ads created for Quiznos that is being aired on television. In related news, Nokia news site The Nokia Blog writes about its Poptent ads for the manufacturer’s new Nuron smartphone.

Baer Business Law’s blog publishes a column about the Blogger Tax, tying in a few other related and recent Philadelphia small business failures (ahem, it involves L&I and cupcakes). As Baer puts it: ” If the city doesn’t stop gargling its creative capital, those talented men and women will grab the first cupcake truck out of here.”

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Startup roundup: P’unk Ave launching Apostrophe 1.0 CMS, Clio possible “household name” backing, Proton saves BP $3.7m

Introducing Technically Philly’s Startup Roundup. Here, we’ll parse out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. If you’ve got news to share, get in touch.

DEFINITE READS

P’unk Ave will launch the first version of its open-source Apostrophe content management system on Wednesday. The developer says that the CMS has been used for several of its clients, including Duke University, Kiberton Waldorf School and the Environmental Management Assistance Program. We’ve wrote about the CMS in this roundup before, and after talks with co-founder Geoff DiMasi, we think the team is playing its release pretty low-key for the quality of the product. It might be DiMasi’s punk rock roots—ask him about seeing Fugazi back in the day.

Orpheus Media Research, developer of music analysis tool Clio, says in an to Technically Philly that after reaching out to investors with its full business plan, the new company has been “aggressive in reaching out to major industry players,” and is in partnership talks with two large content partners and three “household name” corporations for technology and funding. Additionally, after reducing its funding requirements, it is now seeking private equity partnerships with angel firms as opposed to venture capital. Get on that, investors.

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