Friday Q&A: Gil Beyda of Genacast Ventures
Gil Beyda, originally from Los Angeles, has Dave Morgan to thank for bringing him to Philadelphia.
When Beyda and Morgan founded Real Media in 1995, they chose to locate the online ad serving company in Fort Washington because of the cheap office space available there.
After selling the company to 24 /7 Media, the duo teamed up again in 2001 to create Tacoda, a behavorial advertising company that they then sold to AOL in 2007. With two exits under his belt, Beyda was ready to try something new.
“I was not a corporate AOL guy, so I set off to figure out what I wanted to be when I grew up… again,” says Beyda.
Eventually, he settled on a second career as an investor, teaming with Comcast to create Genecast Ventures. In its short existence, the new fund already has four portfolio companies and a successful exit in Invite Media and Beyda says that he looks to be more active in the months to come.
We chatted with Beyda about what companies he likes to invest in and why Philadelphia’s investor ecosystem is just fine, thank you. Oh, and we critique his LinkedIn profile.



















